Maxoptra Blog

We’re a nation of food lovers, me included, especially at this time of year when shop shelves and restaurant menus are heaving with treats and festive delicacies. Every day the UK food industry feeds more than 27 million households, nearly 64 million people* who rely on shops having stacked shelves and food service outlets having stock to sell. Before I worked in logistics, I spared little thought for how food reached its destination.

Maxoptra, the dynamic route planning software solution, has been awarded the Fleet Supplier 2016 Fleet Hero Award by the Energy Saving Trust in recognition of the support provided to help fleet operators reduce carbon emissions.

Implementing route optimisation software is often promoted as being “easy”, but be aware that there are certain steps that need to be followed to ensure success.

Driving the motorhome back from Devon at the weekend, my superior local knowledge of Bath meant that I reduced my journey mileage and duration over that predicted by my SatNav.

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