Integrated Maxoptra GeoPal Solution is Game Changer for Clearhill

Integrated Maxoptra GeoPal Solution is Game Changer for Clearhill

London, 28 February 2017 – Retail entertainment equipment specialist, Clearhill, is automating its service operation with an integrated route optimisation and mobile workforce solution from Maxoptra. With the introduction of the Maxoptra dynamic field service scheduling and dispatch platform – communicating directly with GeoPal’s mobile service management apps – Clearhill expects a dramatic improvement in the efficiency of its support operation. Clearhill supplies more than 200 shopping centres across the UK and Ireland with installations such as children’s rides, photo booths and candy carts. Its service engineers are on call 24/7, responding to routine maintenance requests, contract services and emergency call-outs.

Service management software

“Retail locations don’t operate a 9-5 service, so neither do we! In fact our customer service is available 24 hours a day, seven days a week and 365 days a year, with service engineers, service assistants and dedicated account managers ready to respond no matter where or when an issue arises,” commented John McAreavey, Financial Director of Clearhill. “That is why we needed an end-to-end scheduling, route planning and mobile workforce management solution that was flexible and well supported, like the Maxoptra GeoPal offering.”

The implementation of the integrated Maxoptra GeoPal solution will allow for the effective scheduling of routine visits within a newly allocated contract service time. Using Maxoptra’s comprehensive planning functionality, Clearhill can take into consideration any number of variables, including available resources, drive time to location, onsite preparation and opening hours. It also allows for more defined factors, such as the number of machines onsite, revenue generated and cash processing day, to be considered. For unplanned service requests, Maxoptra will be used to schedule visits and optimise routes within a number of fixed parameters, which include job priority and future service schedules.

Field service management

Once visits have been scheduled and optimised routes planned, daily, weekly and even monthly schedules can be produced and communicated directly to the correct service engineer via the GeoPal mobile app. This allows dispatchers to monitor the type of work being undertaken and compare it to service history, and track the work progress during the day. Customisable templates can also be used to prompt the service engineer to take photos, complete maintenance logs, scan barcodes and capture customer signatures, for example.

“Working alongside Maxoptra, we can deliver tangible and repeatable results across Clearhill’s service operation,” said Gerard O’Keefe, Managing Director of GeoPal. “Our partnership with Maxoptra builds on the strengths of each party for the benefit of the client.”

Multi drop route planner UK

Stuart Brunger, Head of Business Development at Maxoptra, added, “Clearhill has a challenging service operation with a large number of variables to be considered. The combination of Maxoptra’s scheduling and route optimisation with GeoPal’s paperless communication will improve the productivity of engineers in the field and Clearhill’s management team.”


Jane Geary – Marketing Manager
Magenta Technology
Tel: +44 (0) 7881 368452

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306

Easy to use, affordable and highly customisable, the Maxoptra routing and scheduling system helps companies to do more business with the same resources at a lower operational cost. Having an open API makes it an ideal complement to any telematics, WMS and CRM solution. As a subscription-based SaaS solution, Maxoptra is accessible 24/7 from any web browser worldwide; meaning every new release of functionality is immediately available to subscribers with no additional charge or upgrade cost.

Maxoptra is a division of Magenta Technology. Magenta Technology, 29 Curzon Street, London, W1J 7TL

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