The history of MaxOptra

MaxOptra released its first market product in 2012. Since those small beginnings, we are proud to have grown to over 650 customers worldwide, all using our leading route optimisation and planning software. We continue to invest in providing cutting-edge technologies for our customers through being backed by UK private equity investors, and our UK-based sales, support, account management, and development teams.


What MaxOptra does

We specialise in route optimisation for both large and small operations, in a wide variety of industries. Our ethos is to provide customers with choice. That’s why we integrate with all major CRM’s and devices.

MaxOptra was originally launched when the team saw an opportunity to develop and introduce a cloud-based solution that offered the optimisation functionality of traditional on-premise systems, but in a more flexible and advanced way. Since then we have continued to develop our offering and provide functionality that supports the order journey – from placing an order through to final delivery.

Over the years we have built a proven track record in transforming businesses’ delivery operations. Saving them time, money, and resources.

You can check out our reviews and case studies if you’d like to learn more.


MaxOptra Today

Today, 650+ businesses are signed up to MaxOptra and the system is used by over 6,000 customers, planning 4 million routes, every month.

MaxOptra is able to successfully support these operations thanks to our cutting-edge, industry-leading technology and algorithms. Alongside the best service standard within the industry.

All infrastructure related to the MaxOptra service is hosted within the EEA (Germany,
UK and Eire) and all support calls into MaxOptra are routed via our UK Support Team. We also boast a UK-based team, incorporating all departments from sales and support through to marketing and finance.

Scroll down to learn more about our history, or get in touch if you would like more information.

Our Story
1
1999
MaxOptra technology is founded by a team of Cambridge University computer scientists using a revolutionary programming approach.
1
1999 - 2005
The technology makes it mark, developing bespoke optimisation solutions to solve previously impossible problems.
1
2005
The team sees an opportunity for it's optimisation solutions in the transport and logistics sector.
1
2006
The team wins contracts, and delivers solutions, for big industry heavy hitters including Addison Lee, Tankers International, Avis Rent a Car, Corporate Solutions Logistics and Gist, each operating fleets of over 1,000 vehicles.
1
2010
The management team sees an opportunity to productise it's software offering, thereby increasing it's applicability to the rapidly evolving transport and logistics market sectors.
1
2012
The team launches MaxOptra, a SaaS platform for distribution and service fleet operators.
1
2013
MaxOptra signs it's first partnership deal - with TomTom Telematics - a partnership which is still going strong to today.
1
2015
The MaxOptra team launches its customer service offering, bringing the benefits of ETA, email and social media messaging to its growing customer base.
1
2016
A milestone in the MaxOptra history with the opening of our flagship Brighton office; home of our sales and business development teams.
1
2018
This year sees significant product development with over 70 new features, including an iOS version of our Driver App, added to the Maxoptra system. Client numbers hit 350.
MaxOptra removes the stress from planning by producing routes that automatically take into account vehicle capacities, order volume, delivery time slots & driver availability.
Save precious time and resource by organising your routes automatically by allowing MaxOptra to optimise stop sequences for your multi drop routes.
Customers love to be kept in the loop about order progress, so use our Customer Experience technology to send accurate ETA information via text, email and social media channels.
Even fixed routes can benefit from a regular review. You can use MaxOptra to improve the efficiency of your pre-planned fixed routes. Add or remove customers with ease and flex real order volumes for the fully optimised effect.
Need to look at a 'what if' scenario? Maxoptra can help you to strategically plan and model the implication of changes to all your operational parameters.
MaxOptra has a suite of standard KPI reporting tools that enable you to keep track of your performance. Alternatively speak to your implementation manager if there is a specific report you need building, we'd be happy to help.

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