Maxoptra Blog

While our HQ is UK based, at MaxOptra we are passionate about being a global business.

Our offices are based throughout Europe, and we are proud to serve markets across the globe, including North and South America, UAE, South Africa, Canada, Australia, France, Spain and now Cyprus!

It seems that the world has been so distracted by COVID-19, that they’ve almost forgotten about Brexit. However, the ‘B’ word is appearing in the news an increasing amount, and the date is looming ever-closer.

Saving money and resource is a key goal for many businesses. However, reliance on legacy systems, driver knowledge, and paper-based solutions often holds businesses back in making those all important savings.

Before using MaxOptra, some of our customers weren’t sure if route optimisation was a necessary expense. They had relied on their drivers to choose the best routes, or had a legacy system which they believed “worked”, even if not particularly well. However, our customers quickly see the cost and resource saving benefits that route optimisation…

Investing in route optimisation software is a big decision for any business. The system may be responsible for managing your orders, routes, drivers and customer communications, making it an incredibly important part of your business.

COVID-19 has thrown retailers and businesses in almost every industry some significant challenges to deal with, with little warning or time to prepare. This initially resulted in many ‘bricks and mortar’ stores turning to e-commerce to maintain engagement (and sales) with their customers. In fact, according to data from ACI Worldwide, online retail sales increased…

With most of the world coming out of lockdown after the spread of COVID-19, and many businesses cautiously starting to ramp up activity to entice back their customer base, the expectation across many countries is to get back to the ‘norm’ asap, so that economies can recover from the aftermath, and people can carry on…

Last week MaxOptra attended the Last Mile Summit – MEA; a virtual summit that hosts 300+ industry leaders from E-Commerce, Parcel & Couriers, 3PL / 4PL Providers, Supermarkets, Food Delivery, Pharmacies and more from the MEA. The 2-day initiative strives to ‘decode the last mile challenge’ through a series of cutting edge keynotes, panel discussions…

The impact of COVID-19 has been vast for many businesses, all over the world. They have been forced into difficult and often impossible positions; struggling to adapt, plan and deliver to a customer base they are desperate to keep and support. However, as lockdown is being eased, here at MaxOptra we are seeing fast changes…

At MaxOptra we take an innovative, data-driven approach to both our product and business as a whole. We are proud to be pioneers of 360-degree data within the logistics industry; managing data at all stages of the delivery process, and taking an app-agnostic approach to how users can access our platform.

It’s impossible to deny the positive environmental impact that lockdown has had. There were 11,000 fewer deaths from air pollution in Europe alone, daily emissions of greenhouse gas plunged 17%, and there has been the sharpest drop in carbon output since records began.

If you are part of the logistics industry, you may have heard of Direct Vision Standard (DVS) compliance. This refers to the measurement of how much an HGV driver can see directly through their cab windows, and indicates the level of risk to vulnerable road users, such as people walking and cycling, near the vehicle….