Since implementing Maxoptra, integrated with in-cab telematics from TomTom, Arthur David has seen a dramatic reduction in the time and resources taken to deal with customer queries. Before Maxoptra, and in the case of a vehicle leaving late or falling behind schedule, the company could receive hundreds of calls in a matter of hours. Each customer call required a call to the transport team, potentially a call to the driver, often resulting in multiple calls per issue.