Maxoptra Blog

Magenta Technology’s latest update of the Maxoptra dynamic scheduling and route optimization software platform solution for Service is now available!

We are pleased to announce significant progress this autumn in product development for Maxoptra’s Route Optimization Software, with the introduction of three major upgrades for operators within the Distribution Industry.

As you pore over highly informative telematics reports – identifying examples of poor driver behaviour, late starts from home, figuring out why illogical journey plans happened, or wondering why two vehicles seem to be in the same street at the same time – did you stop to wonder if those journeys should have ever been made in the first place?

As I prepare to go to the 2014 “Field Service Europe” event in Amsterdam this October, I re-read “The 2014 European Services & Trends Report” based on the survey results of their 2013 conference attendees.

Last month, I was contemplating the research from the European Field Services conference 2013 as I prepared for my visit to the 2014 conference (on which there is much to comment on from the 2014 conference in terms of content and atmosphere but more of that in a future blog!).

I remember one Christmas morning and my Dad opening up a present given to him by my Mum. After removing the wrapping he held up an unusual looking circular object proudly bearing the words “A round tuit” at the bottom. When I asked my Mum what it was for she simply smiled and answered that it was a tool for my Dad to complete all those jobs around the house that he had left until “he got around to it”.

As I prepared my vegetable patch for planting at the weekend I mused over some of the objections we face when introducing new efficiency improving technologies to our potential customers.

In 2012, when Magenta Technology started on the development of its cloud-based Maxoptra dynamic routing and scheduling solution for distribution and field service companies, the potential benefits to our potential customers seemed obvious.

As 2014 came to a close, a number of articles reminded me of technology and business trends I have observed over my career providing businesses with new technology. The first was a report about research carried out by Epson showing that 85% of European businesses believe new technology provides a competitive advantage.

It is sometimes frustrating when start-ups seem to take a lead in your market with better technology – although with the advent of UBER, some private hire companies may say it is a little more than just ‘frustrating’.

We have all seen at least one Terminator movie and heard the prediction of eminent scientists that artificial intelligence poses the greatest known threat to mankind.

“Time is money” is a well-used phrase we hear repeatedly as we grow up. We learn to appreciate that our own time is valuable and it should not be wasted, especially by someone else!