Maxoptra Blog

Join MaxOptra at Geotab Connect 2026, Feb 10-12 at MGM Grand Las Vegas. Visit Booth 310 to see smarter route optimisation, customer comms tools & 2026 insights.

The Access Group acquires route optimisation platform MaxOptra.

Strategic acquisition strengthens ERP Specialised (Supply Chain & Logistics) portfolio with AI-driven fleet management capability.

Discover how optimised delivery routes cut stress, boost driver satisfaction, and improve retention. Practical strategies to keep your best drivers and reduce costly turnover.

Black Friday deliveries don’t have to be chaos. Discover how routing software helps mid-sized businesses handle peak season orders, reduce costs by 20%, and keep customer promises

Discover how route planning and tracking technology can help your delivery operation scale efficiently, cut costs, and improve customer experience without adding complexity.

Get ready for the festive delivery rush. Learn how to winter-proof your route planning with data, flexibility, and smart communication to keep deliveries running smoothly through the busiest time of year.

Learn how to measure route optimisation ROI. From cost savings to KPIs, see what success looks like with the right reporting and analytics.

Route optimisation software adoption often fails for human, not technical, reasons. Discover how to overcome team resistance, improve training, and achieve lasting success with your route planning tools.

Customers don’t care about your routes – they want clear delivery notifications. Learn how communication boosts satisfaction, loyalty, and efficiency.

Unless you’ve been living under a rock, you’ve probably heard about ChatGPT: the AI chatbot that can answer questions, write content, and even help plan your day. But what about logistics? Can ChatGPT plan delivery routes? The short answer is yes, but only in a limited way. ChatGPT can help brainstorm basic routes, suggest a…

Every operations manager knows the feeling. The clock is ticking, orders are piling up, and you are still deep in the spreadsheet working out who is going where, when, and in what order. Manual route planning is more than just a time-consuming task. It slows the entire operation, increases the likelihood of mistakes, and leaves…

When it comes to adopting route optimisation software, investing in the right technology is only half the battle. The other, often more complex half, lies in ensuring your team, particularly your drivers, are confident, competent, and comfortable using it. After all, even the most intelligent system can fall short if it’s not used correctly on…