Maxoptra Blog

Unless you’ve been living under a rock, you’ve probably heard about ChatGPT: the AI chatbot that can answer questions, write content, and even help plan your day. But what about logistics? Can ChatGPT plan delivery routes? The short answer is yes, but only in a limited way. ChatGPT can help brainstorm basic routes, suggest a…

Is it time to let go of the spreadsheets? If your delivery operation is still relying on manual route planning, there’s a strong chance you’re limiting your team’s efficiency, scalability, and customer satisfaction without even realising it. Manual processes may work for a small fleet or a predictable schedule, but as your operation grows, so…

In delivery logistics, time is a critical but often invisible resource. While many fleet operators track costs, drop rates, and fuel efficiency, one area consistently gets overlooked, driver time. More specifically, wasted driver hours. These aren’t always obvious losses. In many cases, it’s a series of small, persistent inefficiencies that quietly drain productivity, limit profitability,…

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