Why customers are leaving their routing providers for MaxOptra

Why customers are leaving their routing providers for MaxOptra

2024 has already proven to be a year where businesses are being particularly proactive; reviewing their route optimisation needs, and ensuring they are getting the best possible solution and service in the industry.

With this in mind, we have recently welcomed a significant amount of new customers to the MaxOptra community. We were keen to understand why customers were choosing to migrate to us from other solutions, and have found several reasons that seem to resonate with many businesses.

So, read on to understand more about the benefits of choosing MaxOptra over others in the industry.


⭐ Superior route planning and optimisation

🚚 Planning for multiple vehicle types and route restrictions

💬 Customer communication and notification functionality

📱 Reliable and innovative Driver App

🔍 Customisable Tracking Widget

🤝 Dedicated Account Management and Support Teams

🔌 Wide range of integration possibilities

📹 Our free resources

Superior route planning and optimisation

  • Flexible route planning: Dynamic scheduling tailored to your business needs
  • Efficient algorithms: Quickly generate reliable routes considering various factors
  • Cost-saving benefits: Cut operational costs up to 20% with our multi-drop planner
  • Industry recognition: Ranked among the top two for usability and reliability
  • Real-time and historical traffic data: Automatically considered in all of our routes for increased accuracy
  • Continuous improvement: Evolving technology with usability and stability in mind

MaxOptra delivery route planning software plans routes daily, weekly, monthly, or however frequently you require your dynamic schedule. Our algorithms produce efficient and reliable routes, fast. We take into account traffic conditions and known roadworks, as well as vehicle capacities, live order volumes and delivery time windows.

All of this supports you in avoiding any potential inefficiencies of fixed routes, reduces excess mileage, keeps your customers happy and, as a result, cuts operational costs by up to 20% via our multi-drop route planner.

We partner with industry-leading, strategic mapping solutions so that our system automatically applies real-time and historical traffic data to your routes. This ensures you are provided with the most accurate results for driving times, speeds at certain times of the day, and known congestion times, such as school pick-up and drop-off hours.

We are recognised as one of the top two route optimisation providers in the industry, as well as being considered the most user-friendly, reliable platform. We believe in constantly evolving and improving our technology, but always keep usability and system stability as a top priority.


Image of the MaxOptra route planner on desktop and mobile devices

Planning for multiple vehicle types and route restrictions

  • Versatile route planning: MaxOptra supports diverse vehicle types
  • Seamless handling of restrictions: Handles uLEZ, congestion zones, and low bridges effortlessly
  • Driver efficiency: Avoids manual rerouting, saving time and fuel

When it comes to route planning, one size doesn’t fit every business. Specifically, if you are running a fleet with a variety of vehicles, some suppliers don’t allow planning for multiple vehicle types.

At MaxOptra, our optimised routes allow for unlimited vehicle types, meaning that there are no restrictions on the variations of vehicles which you wish to run in your fleet.

Similarly, our system does not cause issues when it comes to planning for difficult or restrictive routes, this could include uLEZ and congestion zones, and low bridges.

These routes can pose a significant challenge for drivers if they are not considered within a route. Often resulting in drivers having to manually reroute themselves, involving extra time, fuel, and stress, as well as potentially late or missed deliveries.

At MaxOptra our system takes all of these factors into consideration when routes are planned and optimised. This means you can be confident that drivers won’t come across any difficulties or surprises during their routes.

Image of the MaxOptra system adding dimensions for specific vehicles, in this instance trucks

Customer communication and notification functionality

  • Enhance customer experience: Keep clients informed with email and SMS notifications
  • Real-time updates: Provide customers with delivery status and ETA information
  • Proactive communication: Build trust with timely notifications about order confirmation, dispatch, and delivery
  • Customisable messages: Tailor content and timing to align with branding and customer preferences
  • Positive feedback: Customers praise the reliability and ease of customisation of our notifications

Are you looking to enhance your customer experience and keep your clients informed every step of the way? Maximise customer satisfaction and streamline your operations with our customer notifications via email and SMS. Our advanced system ensures that your customers are always in the loop, receiving real-time updates on their delivery status and ETA.

With our email and SMS notifications, you can proactively communicate with your customers, providing them with timely information about their orders. Whether it’s notifying them of order confirmation, dispatch, or estimated delivery time, our notifications help to build trust and reliability in your brand. By keeping your customers informed, you can reduce anxiety and uncertainty, leading to greater satisfaction and loyalty.

Our customer notifications are customisable to meet your specific needs and branding requirements. Tailor the content and timing of the notifications to align with your business processes and customer preferences. Whether you want to include order details or delivery updates, our flexible system allows you to create personalised messages that reassure your audience. 

Even better, our customers regularly comment on how our notifications are the best they have experienced from a routing provider, notably the reliability and ease of customisation.

A woman in an apron uses a smartphone while leaning against a bar

Reliable and innovative Driver App

  • Real-time benefits: Job notifications, tracking, and proof of delivery on drivers’ devices
  • Reliable solution: Trusted by Transport Managers, drivers, and customers
  • Streamlined operations: Paperless, real-time tracking, and efficient management
  • Driver efficiency: Automated routing, paperless manifests, and ePod functionality
  • Enhanced customer experience: Real-time notifications and feedback options boost satisfaction and reviews

Our innovative Delivery Driver App offers you the benefits of real-time job notification, tracking, live reporting and proof of delivery, directly on your drivers’ iOS or Android devices.

Recognised as one of the most reliable Driver Apps in the industry, this solution offers benefits to Transport Managers, drivers, and your end customers.

Transport Managers are able to run a paperless operation by automatically dispatching jobs to their drivers. Track delivery progress and driver movements in real-time, allowing for immediate response to any issues or adjustments. And receive delivery and failure notifications directly at the transport office, ensuring prompt management of operations in real-time.

Drivers can benefit from streamlined operations with our system’s automated routing feature, which directs drivers to their next assignment using our reliable mapping providers. Say goodbye to cumbersome paperwork as all manifests are conveniently logged on the Delivery Driver App, eliminating the need for physical documents. Orders are efficiently grouped based on customisable mile radius settings, enhancing organisation and efficiency. Plus, with our ePod app, drivers can easily record proof of delivery signatures, capture photos, and leave comments, providing you with added peace of mind throughout the process.

Lastly, you can keep your customers in the loop with real-time email and SMS notifications regarding delivery ETA, ensuring they’re consistently updated on their order status. With our “Rate my Delivery” feature, customers have an official platform to provide feedback directly to you before resorting to public review sites. As a result, many customers experience an increase in your Trustpilot reviews as customer satisfaction grows!

Series of three images showcasing the MaxOptra Driver App, and routes/deliveries on a map

Customisable Tracking Widget

  • Real-time tracking: Keep customers informed at every step of the delivery journey
  • Easy integration: Add tracking links to emails and SMS, accessible on any device
  • Brand customisation: Build trust with branding functionality
  • Customer engagement: Encourage feedback with customisable proof of delivery options

97% of customers now expect to be able to track their orders in real-time, which makes delivery tracking a crucial part of the customer experience. 

By implementing our Tracking Widget alongside your day-to-day planning operations, you can keep your customers in the loop at every step of the way, and benefit from reduced customer frustration, confusion, and pressure on customer service teams.

The tracking link can be incorporated into your email and SMS communications and can be opened up on a desktop, tablet, or mobile for a smooth experience.

You can build trust and recognition in the delivery process by customising the widget to match your branding. As well as including more order information for clear communication and transparency.

Also, you can encourage customer engagement and feedback by configuring the proof of delivery experience by enabling ratings or even embedding the tracking link on your website to send directly to customers.

Coming later this year, our much-anticipated proof of delivery photos will be also added to the settings!

Image of the MaxOptra widget inside a laptop screen

Dedicated Account Management and Support Teams

  • Exceptional support commitment: Seamless experience for all clients
  • Tailored solutions: Customised for your needs, seamlessly integrated
  • Comprehensive training: Fully equipped for software use, with ongoing support
  • Personalised service: Solutions tailored to your unique challenges
  • Self-service resources: Access guides, tutorials, and FAQs for expertise

At MaxOptra, we understand that customer service is paramount. That’s why we’re committed to providing exceptional support to all our clients. Whether you’re new to our platform or a long-standing user, our dedicated team is here to assist you every step of the way.

From implementation to ongoing support, we strive to ensure that your experience with MaxOptra is seamless and hassle-free. Our experts will work closely with you to customize our solution to meet your specific needs and integrate smoothly into your existing operations.

Once you’re up and running, our customer service doesn’t stop there. We offer comprehensive training to ensure that you and your team are fully equipped to make the most of our software. Whether you have questions about features, need assistance troubleshooting, or want to explore advanced functionalities, our support team is just a phone call or email away.

We understand that every business is unique, which is why we take a personalised approach to customer service. Our team takes the time to understand your challenges and objectives, providing tailored solutions that deliver real results. With MaxOptra, you’re not just a client – you’re a valued partner, and we’re dedicated to helping you succeed.

In addition to our dedicated support team, we also offer a range of self-service resources to help you get the most out of our software. From user guides and video tutorials to FAQs and troubleshooting articles, we have everything you need to become a MaxOptra expert.

Team meeting using a whiteboard and sticky notes

Wide range of integration possibilities

  • Seamless integration: MaxOptra streamlines operations via .csv upload or Open API
  • System flexibility: Compatible with telematics, ePOD, ERP, and CRM solutions, accessible 24/7
  • Expanding integrations: Includes Microsoft Dynamics, Salesforce, Shopify, and more
  • Real-time data access: Gather data from leading telematics providers like Geotab and Samsara

Integrating MaxOptra into your business framework offers the advantage of streamlining operations and improving your results. Data integration is seamless, whether via .csv upload or through our Open API.

At MaxOptra, we pride ourselves on taking a system-agnostic approach. This is why MaxOptra’s open API makes it a perfect fit for various solutions such as telematics, ePOD, SOP, ERP, WMS, and CRM. Delivered typically as a subscription-based SaaS solution, MaxOptra is accessible round-the-clock from any web browser globally, catering to fleets of all scales.

With a fast-growing customer base in a range of industries, all of whom need to import orders and export routes, we are continually broadening our library of completed integrations. These include Microsoft Dynamics Business Central, Salesforce, Shopify, Magento, and much more.

In addition, with the MaxOptra system, you can easily gather real-time data from a range of telematics solutions, particularly as we have strategically partnered with the leading global telematics providers in the industry. These include Geotab, Samsara, Communicate Better, LEVL, Teletrac Navman, Surecam, plus more.

Image showcasing MaxOptra's integrations Image showcasing MaxOptra's integrations

Our free resources

  • Continuous support: Account Managers and Support experts are available
  • Free resources: Access blog posts, guides, and product updates
  • Interactive webinars: Quarterly sessions on product launches
  • Monthly Minute videos: Highlighting features and functionality
  • Customer Portal: Get updates, participate in forums, and vote on features

At MaxOptra, we don’t believe in setting you up and then leaving you to your own devices.

As well as our team of Account Managers and Support experts, we also offer a wide range of free resources.

This includes regular blog posts and guides to help you keep up with changes in the industry, alongside our latest product updates.

Quarterly, interactive customer webinars which take you through our latest product launches, updates, and how to get the very most out of them.

MaxOptra Monthly Minute videos which highlight features and functionality, and help you get the very most out of them.

And last but not least, our very own Customer Portal, which includes regular updates from our Product Team, an open forum for help and advice, and opportunities for you to vote on which features and functionality we should be working on next.

Screenshot of a YouTube video for the MaxOptra Monthly Minute, promoting the Tracking Widget

Get in touch with our team

If MaxOptra sounds like the solution for you and your business, then we’d love to chat.

Recognised as one of the top two routing providers in the industry, we have worked with businesses from a wide range of industries, including food and drink, furniture, construction services, and pharmaceutical supplies, plus many more. We pride ourselves on offering the best customer service to our customers, which is shown in our 4.5/5 Trustpilot rankings. And when it comes to our platform, we regularly re-invest in our product development and teams to maintain our position as an industry leader.

Our experts are always on hand to offer advice, so why not get in touch?

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