The Maxoptra Story

Maxoptra was launched in 2012 and since then we've gone from strength to strength.
Read our story.
Maxoptra, as a product, first hit the market in 2012, when the team saw an opportunity to develop and introduce a cloud-based solution that offered the optimisation functionality of traditional on-premise systems, but in a more flexible way. As a result, Maxoptra was born, and since 2012 the business has gone from strength to strength. We now have over 400 customers running distribution and service fleets using Maxoptra-generated plans every day.

Our Story

1
1999
Magenta is founded by a team of Cambridge University computer scientists using a revolutionary programming approach - Multi AGENT Applications. Hence the name Magenta.
2
1999 - 2005
Magenta makes its mark, developing bespoke optimisation solutions to solve previously impossible problems.
3
2005
The Magenta team sees an opportunity for it's optimisation solutions in the transport and logistics sector.
4
2006
Magenta wins contracts, and delivers solutions, for big industry heavy hitters including Addison Lee, Tankers International, Avis Rent a Car, Corporate Solutions Logistics and Gist, each operating fleets of over 1,000 vehicles.
5
2010
The Magenta management team sees an opportunity to productise it's software offering, thereby increasing it's applicability to the rapidly evolving transport and logistics market sectors.
6
2012
Magenta launches Maxoptra, a SaaS platform for distribution and service fleet operators.

7
2013
Maxoptra signs it's first partnership deal - with TomTom Telematics - a partnership which is still going strong today.
8
2015
The Maxoptra team launches its customer service offering, bringing the benefits of ETA, email and social media messaging to its growing customer base.
9
2016
A milestone in the Maxoptra history with the opening of our flagship Brighton office; home of our sales and business development teams.
10
2018
This year sees significant product development with over 70 new features, including an iOS version of our Driver App, added to the Maxoptra system. Client numbers hit 350.

Our Story

1
1999
Magenta is founded by a team of Cambridge University computer scientists using a revolutionary programming approach - Multi AGENT Applications. Hence the name Magenta.
2
1999 - 2005
Magenta makes it mark, developing bespoke optimisation solutions to solve previously impossible problems.
3
2005
The Magenta team sees an opportunity for it's optimisation solutions in the transport and logistics sector.
4
2006
Magenta wins contracts, and delivers solutions, for big industry heavy hitters including Addison Lee, Tankers International, Avis Rent a Car, Corporate Solutions Logistics and Gist, each operating fleets of over 1,000 vehicles.
5
2010
The Magenta management team sees an opportunity to productise it's software offering, thereby increasing it's applicability to the rapidly evolving transport and logistics market sectors.
6
2012
Magenta launches Maxoptra, a SaaS platform for distribution and service fleet operators.

7
2013
Maxoptra signs it's first partnership deal - with TomTom Telematics - a partnership which is still going strong to today.
8
2015
The Maxoptra team launches its customer service offering, bringing the benefits of ETA, email and social media messaging to its growing customer base.
9
2016
A milestone in the Maxoptra history with the opening of our flagship Brighton office; home of our sales and business development teams.
10
2018
This year sees significant product development with over 70 new features, including an iOS version of our Driver App, added to the Maxoptra system. Client numbers hit 350.

Our Services

Maxoptra offers a range of features and functionality for today's forward thinking distribution fleet operators.

Dynamic Route Optimisation

Maxoptra removes the stress from planning by producing routes that automatically take into account vehicle capacities, order volume, delivery time slots & driver availability.

Multi Drop Route Planning

Save precious time and resource by organising your routes automatically by allowing Maxoptra to optimise stop sequences for your multi drop routes.

Customer Experience Technology

Customers love to be kept in the loop about order progress, so use our Customer Experience technology to send accurate ETA information via text, email and social media channels.

Fixed Route Planning

Even tes can benefit from a regular review. You can use Maxoptra to improve the efficiency of your pre-planned fixed routes. Add or remove customers with ease and flex real order volumes for the fully optimised effect.

Strategic Planning & Modelling

Need to look at a 'what if' scenario? Maxoptra can help you to strategically plan and model the implication of changes to all your operational parameters.

KPI Reporting

Maxoptra has a suite of standard KPI reporting tools that enable you to keep track of your performance. Alternatively speak to your implementation manager if there is a specific report you need building, we'd be happy to help.
Request a demo

Our software solutions work best for fleets of 5+ vehicles. If you are a <5 fleet operator we’d still love to hear from you. Please contact us to find out how we can help you.