MaxOptra, as a product, first hit the market in 2012, when the team saw an opportunity to develop and introduce a cloud-based solution that offered the optimisation functionality of traditional on-premise systems, but in a more flexible way. As a result, MaxOptra was born, and since 2012 the business has gone from strength to strength. We now have over 400 customers running distribution and service fleets using MaxOptra-generated plans every day.