Eden had initially been using a manual, paper-based delivery operation. Manually identifying how much can fit into each van for each job, with planning taking 5-6 hours per day, and taking up an entire job role. Planning also required an element of guesswork when it came to time allocated or traffic considerations, leaving room for human error.
Due to the manual nature of this planning, Eden were facing challenges with both wasted time and wasted fuel, which was resulting in high costs for their delivery operations. Additionally, this restricted the size of orders they were able to accept. And, if a customer cancelled an order, it would have a significant impact on the planned route.
To ensure Eden’s food is delivered as fresh as possible, preparation schedules were influenced by delivery times. This added an additional level of stress and complication to both the delivery and kitchen planning.
Another challenge that Eden faced was ensuring the right drivers for the right jobs. Due to delivering throughout central London, often the specific location of the buildings or offices were not clear, leading to additional time spent hunting for the correct address, which could add half an hour to a drop. Because of this, Eden were often reliant on using the same drivers for the same jobs, restricting their flexibility and posing challenges for new drivers.