Eden Caterers deliver to big brands in London and reduce planning time by 95% with MaxOptra and what3words

Eden Caterers are regarded as one of the UK’s most sustainable caterers, and boast over 5,000 customers, including some of the biggest fashion houses and brands, alongside famous venues and conference centres.

They pride themselves on providing fresh, seasonal and delicious food around central London since 1993; putting them in a great position to know their customers’ needs and wants.

Their kitchens near Waterloo Station are the perfect base, close to all their customers, for creating stunning food for all occasions. Be it a breakfast meeting for 3, sandwich lunch for 30, or a canape reception for 300, they have a range of menus to match the occasion.

In terms of their delivery operation, Eden owns a fleet of 13 vehicles which deliver around 150 drops a day, all day, from 8am through to 11pm. 

After extensive research and considering other routing suppliers, Eden found that MaxOptra stood out from the competition.

Eden was set up with the system quickly, having positive experiences with both the MaxOptra sales and implementation teams.

And the results speak for themselves.

Previously, planning was taking up to 6 hours a day, whereas with MaxOptra this only takes 15 minutes. That’s a time saving of 95%! Plus, because of the ease of using the MaxOptra system, the planning can be carried out by almost anyone in the business, removing any single-person dependencies.

Any last minute orders are easily allocated into the plan using MaxOptra’s drag and drop functionality. And due to the automated planning, Eden can now accept larger orders without any additional stress.

MaxOptra has also directly contributed to the high-quality of Eden’s produce. Eden can now be confident in the time that an order will be delivered, and how long certain food types can spend travelling in a vehicle. They can now use this information to plan the perfect time for food preparation, ensuring optimum freshness for their customers.

Eden have also successfully utilised MaxOptra’s what3words integration to help pinpoint the exact location of buildings within London. As well as reducing time that drivers spend on the drop, it also means that new drivers can be added to routes without the need for specific location knowledge.

And to make the delivery process even smoother, MaxOptra identifies which businesses have strict security protocols which require passes, and allocate the correct driver to the job to further reduce unnecessary time spent at the drop location.