SuperOffice CRM Integration Creates Synergy for Maxoptra Delivery Software

Maxoptra has a new integration with Synergy Technology to bridge the gap between customer services and live operations. With Synergy Technology developing the integration of SuperOffice Customer Service with Maxoptra’s delivery management and route optimisation solution, the seamless flow of business-critical information between the two systems is boosting the customer experience and improving operational efficiency for delivery and field service companies.

“Maxoptra is leading the way in dynamic delivery management and route planning for the SME sector, with a functionally rich solution that is cloud based and subscription offered,” commented Trevor Sharp, Head of Development at Synergy Technology, one of the largest SuperOffice partners in the UK. “Also, Maxoptra does not require specialist IT support or training; in fact its open programming interface and proactive development team made this one of the easiest integrations we have undertaken.”

Tim McCarthy, Maxoptra Sales Manager, added, “Integration with existing technologies is one of the factors that makes Maxoptra appealing to SMEs. We were therefore delighted to work with Synergy Technology to boost the power and functionality of Maxoptra, through SuperOffice integration, automating the flow of customer centric data within delivery and service planning.”

SuperOffice CRM is a full featured CRM software product that supports the full customer journey from sales to marketing to customer service. Businesses use SuperOffice to effectively manage customer relationships from initial contact to point of delivery or service provision, enabling businesses to make agile, informed decisions and increase sales success.

A cloud-based SaaS delivery management and optimisation platform, Maxoptra can build a vehicle schedule in seconds taking into account possible constraints such as capacity, driver restrictions, customer requirements and delivery preferences. A powerful route optimiser, it gives users the opportunity to improve productivity and achieve tangible savings while a feature rich mobile app ensures the real time flow of business-critical information.

The original integration of SuperOffice and Maxoptra by Synergy Technology was customer led and has contributed to significant operational efficiencies and improved customer service for the end user. Mobile resources are more effectively used and on road costs have been reduced. The customer experience has also been revolutionised with accurate and timely communications automatically generated.