Maxoptra Speeds Food Service Deliveries for Arthur David Food

Maxoptra Speeds Food Service Deliveries for Arthur David Food

London, 21 November 2016 – Arthur David, the food service specialist, is taking control of its distribution costs and improving customer service by implementing a dynamic scheduling and route optimisation solution. The west-country based distributor of fresh food offers a next day delivery service for schools, conference centres and hotels, and the implementation of the cloud based Maxoptra Distribution platform will build on the company’s already high service standards. Offering improved operational efficiencies, and therefore a greater control of costs, Maxoptra will also enable Arthur David to realise improvements in customer service. The adoption of the Maxoptra Distribution solution will be alongside the roll out of TomTom Pro driver terminals.

Multiple route planner

Arthur David operates up to 90 delivery vehicles from its headquarters in the Chew Valley, Somerset. The six days a week service covers the neighbouring counties, including the major urban conurbations of Bristol, Reading, Cardiff and Birmingham. With up to 70 individual runs per day, each making between 30 and 40 drops, this equates to around 2,500 customer orders delivered each day, of which Arthur David estimates that around 80 percent require defined delivery windows.

“Our customers can, and do, place orders up to 2300 hours for delivery the next day, but the nature and scale of each order can vary enormously,” commented Jon Evans, Managing Director of Arthur David. “Currently, every customer is allocated to a fixed route with a sequence number, but this doesn’t take into account operational costs or other factors such as efficient vehicle utilisation, vehicle capacity and driving hours.

Delivery route planner

“Using Maxoptra, we will, in the first instance, re-sequence our current routes to make them more efficient and we calculate this will net considerable annual savings,” continued Evans. “This will also give us early notification of possible violations, such as overloaded or missed delivery slots. As we move forward, Maxoptra will be used to produce daily dynamic optimised routes, potentially increasing savings already gained by a factor of 10! Integrated with the TomTom in cab devices, the Maxoptra solution will also boost our customer service as we will have real time visibility of each vehicle in order to keep our customers informed.”

Stuart Brunger, Head of Business Development at Maxoptra, added, “We are delighted to welcome Arthur David to the Maxoptra user community and are excited to work with them to realise significant cost savings from dynamic routing and help them deliver on their promise to provide the best service experience.”


Jane Geary – Marketing Manager
Magenta Technology
Tel: +44 (0) 7881 368452

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306

Easy to use, affordable and highly customisable, the Maxoptra routing and scheduling system helps companies to do more business with the same resources at a lower operational cost. Having an open API makes it an ideal complement to any telematics, WMS and CRM solution. As a subscription-based SaaS solution, Maxoptra is accessible 24/7 from any web browser worldwide; meaning every new release of functionality is immediately available to subscribers with no additional charge or upgrade cost.

Maxoptra is a division of Magenta Technology.

Magenta’s scheduling solutions manage over 10,000 fleet vehicles worldwide every day. Customers include Gist, Avis Car Rental, Serviceline, Walkers Transport, Champion Timber and many others.

Magenta Technology, 29 Curzon Street, London, W1J 7TL

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