Maxoptra Applies Surgical Precision to Delivery of Instrument Management Services

Maxoptra Applies Surgical Precision to Delivery of Instrument Management Services

London, 18 October 2017 – Maxoptra is helping a surgical instrument specialist boost the efficiency of its delivery service through more effective routing and scheduling. Specialising in the repairs of surgical instruments and devices, the company services more than 300 NHS hospitals and other clinical providers nationwide.

Route planning software

From its UK based facility, the company offers a range of service level agreements, including 24, 48 and 72 hour repairs, as well as loan devices and a reactive pick-up and delivery programme. Using Maxoptra, the company has predicted a 10 percent reduction in mileage, coupled with a 10 percent boost in efficiency across its mobile operation. Further improvements are also expected with the planned integration of TomTom Telematics devices, supplied by AES Auto Electrical Services.

We have a large number of client sites across the UK, and you can never predict when an instrument or device will fail and how quickly it will be needed again,” commented Jonathan Marsh, Integration Project Manager. “Prior to the introduction of Maxoptra our team of highly trained representatives managed the visit schedule themselves. When we sat down and mapped our client sites, visits and routes taken, we discovered there was a lot of overlap.

Scheduled routes

Using Maxoptra the company has undertaken a series of exercises to create operating regions for each representative. By optimising historic schedules, Maxoptra has identified possible geographical divides which are being reviewed and tested as the system is rolled out in the forthcoming months.

By comparing actual routes with the Maxoptra optimised routes, we estimate we can save around 10 percent on our annual mileages by introducing new operating regions,” continued Marsh. “This equates to a significant cost saving, both in fuel and maintenance costs, as well as reducing our impact on the environment. We also believe we can boost the productivity of each representative by around the same 10 percent figure. This will help us potentially expand our customer base and improve our customer service.

Founded in 1981, the company specialises in the repair of rigid endoscopes and stainless steel surgical instruments. The company is now part of an international provider of healthcare and life science services, following its recent acquisition and rebranding. Providing Instrument Management Services across the UK, the company specialises in the repair and supply of surgical devices and instruments. The company also has a sister operation that provides outsourced sterilisation services.


Jane Geary – Marketing Manager
Magenta Technology
Tel: +44 (0) 7881 368452

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306


Easy to use, affordable and highly customisable, the Maxoptra routing and scheduling system helps companies to do more business with the same resources at a lower operational cost. Having an open API makes it an ideal complement to any telematics, WMS and CRM solution. As a subscription-based SaaS solution, Maxoptra is accessible 24/7 from any web browser worldwide; meaning every new release of functionality is immediately available to subscribers with no additional charge or upgrade cost.

Maxoptra is a division of Magenta Technology.

Magenta’s scheduling solutions manage over 10,000 fleet vehicles worldwide every day. Customers include Gist, Avis Car Rental, Snap On, Serviceline, Walkers Transport, Champion Timber and many others.

Magenta Technology, 17c Curzon Street, London, W1J 7TL

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