LafargeHolcim Cements Relationship with Maxoptra Route Planning and Scheduling Software

LafargeHolcim Cements Relationship with Maxoptra Route Planning and Scheduling Software

London, 28 June, 2017 – LafargeHolcim (Russia), part of the global LafargeHolcim group, is implementing Maxoptra’s dynamic route planning and scheduling software for time-critical cement delivery operations. Faced with dramatic seasonal fluctuations that can see demand rise and fall by as much as 800 percent, Holcim must manage the delivery of cement to high profile construction projects across the country using a mix of own vehicles and third party contractors. Using Maxoptra, LafargeHolcim will improve the efficiency of its own delivery fleet, manage the use of contractor vehicles, boost customer service and reduce the environmental impact of its mobile operation.

Truck route planner

LafargeHolcim (Russia) is part of the LafargeHolcim group. Operating from four plants across the federation, LafargeHolcim produces and delivers ready to use cement in bulk and pre-packaged form, contributing to projects such as the Ostankino broadcasting tower, the Millennium Bridge in Kazan and Samara train station.

Due to seasonal fluctuations in the construction industry, LafargeHolcim (Russia) can see demand rise from a base level of around 100 orders per day during the winter to a peak of nearly a 1,000 orders during the summer months. LafargeHolcim operates its own fleet of specialised transport, equipped with unloading facilities, but must also rely on third party contractors to meet demand during the peak season.

The construction industry demands timely delivery of high quality products, and failure is not an option,” commented the Project Manager at LafargeHolcim. “Working with Maxoptra, we will develop a solution that enables us to use our own fleet with maximum efficiency and manage our relationships and use of third party contractors. In addition, Maxoptra will also enable us to minimise our impact on the environment and look after all our drivers.

Route planning software

In partnership with Maxoptra, LafargeHolcim will implement a solution that allows users to schedule and dispatch orders prioritising, in the first instance, the in house delivery fleet. The Maxoptra solution, integrated with vehicle tracking systems, will boost customer service with advanced track and trace functionality, providing real time notification of any potential issues. When demand dictates, a Maxoptra developed ‘carrier’ portal can be used to assign jobs to third party contractors, monitoring performance and ensuring compliance and parity. LafargeHolcim will also deploy a Maxoptra driver behaviour module to observe driver performance, providing driver protection and promoting safer and greener driving habits.


Jane Geary – Marketing Manager
Magenta Technology
Tel: +44 (0) 7881 368452

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306

Founded in 2015 following the merger of Lafarge and Holcim, LafargeHolcim is headquartered in Switzerland and operates in around 80 countries worldwide employing more than 90,000 people. Reporting net sales of 26.9 billion Swiss Francs, the group provides innovative cement, aggregate and concrete solutions from 2,300 plants with a worldwide installed capacity of 353.3 million tonnes.

Easy to use, affordable and highly customisable, the Maxoptra routing and scheduling system helps companies to do more business with the same resources at a lower operational cost. Having an open API makes it an ideal complement to any telematics, WMS and CRM solution. As a subscription-based SaaS solution, Maxoptra is accessible 24/7 from any web browser worldwide; meaning every new release of functionality is immediately available to subscribers with no additional charge or upgrade cost.

Maxoptra is a division of Magenta Technology. Magenta Technology, 17c Curzon Street, London, W1J 7TL