Despite their growth and success, Sambrook’s Brewery faced sudden, significant challenges posed by COVID-19. The businesses that Sambrook’s Brewery previously sold to were quickly shutting down, leaving them with a significantly reduced customer base.
The team at Sambrook’s Brewery reacted fast, seeing there was an opportunity to sell to individual customers, at their homes, during the crisis.
They quickly launched their home delivery services – serving to new customers anywhere on the M25. They utilised their previous vehicles that had distributed to businesses in this area, and within just a couple of weeks had gone from almost zero business, to a healthy flow of customers.
However, Sambrook’s Brewery started facing significant pressure to plan routes. They had spent 12 years building relationships with their customers; with solid and predictable delivery dates and times via fixed routes.
The B2C model was very different, with dispersed addresses throughout the local area. As Sambrook’s were bringing in an increasing volume of orders, they were soon spending hours each day planning deliveries and routes. This resulted in long working hours and often delays in getting the team of drivers out on the road.
"MaxOptra really made us challenge what the best routes are. We previously relied on our Transport Manager's local knowledge of London - dividing routes by postcodes. MaxOptra looks at routing completely differently, focusing on the addresses closest to each other for the fastest route, and taking us out of a postcode mindset."