How MaxOptra Helped Primaflow F&P Handle 3,000 orders per day

Before implementing MaxOptra, Primaflow F&P faced several operational challenges:

• Manual Route Planning: Routes were manually planned by a single individual at each depot, a time-consuming process that took 3-4 hours per day.
• Knowledge Dependency: Routing expertise was tied to a small number of key employees, making operations vulnerable in the event of staff absence.
• Inefficient Static Routes: Fixed delivery routes resulted in unnecessary fuel usage and suboptimal vehicle deployment.
• Scalability Issues: The growing volume of daily orders made manual planning unsustainable.

These inefficiencies increased operational costs, impacted customer service, and limited business growth.

Primaflow F&P needed a dynamic route planning solution to optimise their daily deliveries. After researching different options and receiving a recommendation from their sister company, they chose MaxOptra for the following reasons:

• Real-Time Optimisation – A dynamic system that could reduce planning time and improve delivery efficiency.
• Custom Integration – A bespoke two-way integration with Kerridge K8 ERP, designed specifically for Primaflow’s requirements.
• Scalability – The ability to handle thousands of daily orders across multiple depots.
• Ease of Use – Training new staff on MaxOptra now takes just weeks instead of months, improving recruitment and reducing onboarding time.
• Responsive Team – MaxOptra’s dedicated support team provided fast, effective assistance throughout the process.

Since its implementation in May 2023, Primaflow F&P has planned over 875,000 orders using MaxOptra and is on track to reach 1 million orders in the coming months.

Since implementing MaxOptra, Primaflow F&P has seen a dramatic improvement in its logistics operations. By streamlining route planning, reducing reliance on manual processes, and optimising fleet usage, the company has not only saved time but also cut costs and improved overall efficiency. 

“MaxOptra has completely transformed our route planning process. It’s easy to use, highly responsive, and has saved us significant time and costs. The support team is outstanding – even when our main contact was away, we still received excellent service. We can’t recommend it enough!”

• Jonathan Hall, Primaflow National Transport Manager
  

Here are the key benefits they have achieved:

Planning Time Reduced by 75%

Manual route planning previously took 3-4 hours per day. With MaxOptra, this has been reduced to under an hour.

Fleet Optimisation & Cost Savings

Dynamic route planning has enabled Primaflow F&P to cut fuel costs and optimise vehicle use.

Increased Scalability

The company now manages 3,000 daily orders efficiently across 10 depots, enhancing overall logistics.

Improved Business Continuity

Staff dependency has been significantly reduced – any team member can now learn the system in weeks, compared to the previous six-month training period.

Enhanced Customer Experience

Primaflow F&P is now working on integrating customer tracking and electronic proof of delivery (ePOD) through MaxOptra and their partner integrations.

Bespoke Kerridge K8 ERP Integration

A bespoke two-way integration with Kerridge K8 ERP, designed by MaxOptra specifically for Primaflow’s requirements and allowing for a 2-way data flow.