Unfortunately, due to COVID-19, Brook Farm had to quickly pivot their business from B2B to B2C/D2C; setting up a fruit and veg box delivery scheme with free delivery to homes in the Colchester area. And then Holt Farm was born!
They even began promoting other local suppliers on their website; delivering their goods to customers as part of the veg box offering. This included meat, baked goods and wine from a local vineyard.
This was done on a cost neutral basis to ensure that Brook Farm could continue to employ some of their staff, whilst ensuring the local community has access to fresh food.
Their new strategy quickly proved a success, with their initial orders of roughly 30 a day quickly increasing to 160!
Whilst Holt Farm was benefiting the local community and keeping their business running, the process was not easy. They quickly realised their website was not set up for the volume of B2C/D2C orders they were receiving, and manipulating the order data and route plans was becoming a significant challenge.
In fact, the planning process for each delivery day was taking roughly 1.5 days a week, and resulted in members of the team working long hours, often until midnight, organising the deliveries for the next day.
"MaxOptra provides a solution that we didn't even think was possible without having the budget of larger supermarkets. For those who don't have millions to invest, MaxOptra offers a fantastic solution that has saved us considerable amounts of time, money and stress"