Previously, Delifresh’s customer base were mainly restaurants, operating on a fixed route basis. However, due to the COVID-19 outbreak, many of their loyal customers were having to close their businesses, leaving Delifresh in a challenging situation.
Delifresh pride themselves on innovation, and so adapted to this situation; pivoting from B2B to B2C.
However, they quickly realised that this was a significant challenge. Fixed routes were no longer applicable and planning hours suddenly increased. This meant that Delifresh were planning until midnight, and then having to load vans at 6am the next morning.
Despite receiving thousands of orders from new customers, Delifresh were having to limit the amount of orders they could fulfill due to this unmanageable workload.
"The system is so adaptable! If there is some additional information or functionality we'd like, we just call up MaxOptra, and we have it within 20 minutes."