A green and yellow Charles Stamper logo, wholesale fruits and vegetables
Charles Stamper

Reduced planning time by 80% and can now serve both B2C and B2B customers

Reduction in planning time
Implementation time
Fleet size
MaxOptra has helped Charles Stamper in reducing planning time by 80%, increasing the amount of orders they can fulfil, and has opened up an entirely new, long-term customer base. They are even being recognised by the local news!
The history of Charles Stamper

Established in the 1990s, Charles Stamper is a family-run fruit, veg and grocery business that started from humble beginnings – running a fruit and veg stall to locals from the back of their home in Edinburgh.

Today, Charles Stamper has grown considerably. They now run a fleet of 10 vehicles; delivering groceries to businesses, hotels, restaurants, and canteens all throughout Edinburgh and the Lothian

As they have grown, Charles Stamper have proudly remained as a family business, with Wholesale Manager, Ross Stamper, being involved in the business for as long as he can remember.


Unfortunately, due to COVID-19 and the lockdown, Charles Stamper quickly faced some considerable challenges. Many of the businesses they delivered to were closing down temporarily, meaning Charles Stamper had to act fast and address their business model to keep their business running successfully.

The family at Charles Stamper quickly worked to pivot their offering from B2B to B2C, delivering much needed groceries to families and individuals across the central belt.

Initially, Charles Stamper were quoted three weeks to get a new website up and running. Aware that time is precious right now, Ross Stamper decided to build a new website himself, from scratch, with the help of his family; taking new photos of all stock, and getting the website up and live in just two days.

The new website and offering quickly proved a success; with orders doubling day to day within the first week alone!

Due to this rapid increase in demand, Charles Stamper were facing order backlogs of up to four days. This meant they had to make the difficult decision to shut the website down temporarily, in order to serve their new customers as best as possible, and clear the backlog.

Additionally, due to the overwhelming amount of orders, Charles Stamper were not able to offer customers a specific delivery date or time. Instead, the family were working around the clock to collect orders, plan routes, and deliver as quickly as possible.

For Ross Stamper, this meant spending 12 hours per week just on planning routes.

Charles Stamper soon realised this wasn’t a viable way of working, and soon started to look for support.

A screenshot of the Charles Stamper website, where customers can place orders. A picture of carrots is on the homepage with a large SHOP NOW Button

Charles Stamper had heard of MaxOptra through a recommendation from another customer, and also as it integrates with their current software.

After contacting MaxOptra, Charles Stamper were up and running within 24-48 hours. Ross Stamper admits that at first, he wasn’t sure if the functionality would be the right fit, however after support from both the MaxOptra sales and implementation teams, he learned all about the MaxOptra features and functionality, and found the system simple and intuitive to use.


Ross Stamper quickly saw the benefits when it came to route planning and scheduling, with MaxOptra routing software immediately reducing his planning time by 80%.

Additionally, by using MaxOptra functionality, Charles Stamper are now able to offer next day delivery to their customers, which is a significant improvement to their previous delivery offering.

The ability to plan their routes more effectively and offer faster delivery means that Charles Stamper no longer faces a backlog in orders, and can keep their website up and running; processing and continuous flow of orders from new customers.

Charles Stamper was able to streamline their processes, take on more orders without facing a backlog, and keep an entirely new customer base happy.

A screenshot of the Charles Stamper website with information about the service and a picture of an assortment of vegetables
The future for Charles Stamper
As lockdown continues, Charles Stamper have not only found an entirely new B2C customer base, but they are also seeing a resurgence of their previous, B2B customers.

MaxOptra has enabled Charles Stamper to continue this approach post-lockdown – serving B2C and B2B audiences by offering them next day delivery slots and taking on more orders without facing overwhelm or backlog.

Additionally, due to their support for families and individuals in the community – delivering much needed groceries, quickly and reliably, Charles Stamper has received interest from local news outlets and on social media – helping them to boost their profile and branding.

Ross Stamper appreciates there is more functionality to benefit from in the MaxOptra system, and looks forward to making the most of it with the help and support of the MaxOptra team.
3 people, a younger man with an older man and woman smiling standing in front of 2 Charles Stamper vans. The younger man is wearing high-vis jacket and both men appear to be wearing clothes with the Charles Stamper logo on
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