Bobtail Fruit’s delivery offering has dramatically grown in popularity over the past few years, meaning their current delivery processes became a challenge.
Bobtail Fruit used an internal system for managing orders and helping to plan deliveries, however, this was largely paper-based. Additionally, they were reliant on their drivers to organise postcodes and boxes for delivery, as well as their local knowledge of the London area to establish the best route.
This soon became a complicated process, and one that placed a lot of pressure on the already busy drivers.
Additionally, Bobtail Fruit were struggling to keep their customers satisfied and communicated with effectively. The process of updating customers with the whereabouts of their delivery was complicated and at times frustrating. Often with their Business Development Manager, Joseph, having to spend time attempting to contact drivers and customers, involving a lengthy back and forth process.
Bobtail Fruit had previously used vehicle tracking to monitor their deliveries. However, this did not address the challenges of managing data and orders and communicating with their customers. So the improvements proved to be limited.
After just a few weeks of making small changes to their operations, Bobtail Fruit are already seeing big benefits, for example:
Order changes and amends
Now, the process is straightforward. Whatever the order, it is automatically added to the best delivery route, resulting in no additional paperwork, more efficient routes, and on-time deliveries.