They offer a huge variety of produce, such as fresh fruit and veg, dairy, meats and even juices.
Delifresh pride themselves on innovation, and so adapted to this situation; pivoting from B2B to B2C.
However, they quickly realised that this was a significant challenge. Fixed routes were no longer applicable and planning hours suddenly increased. This meant that Delifresh were planning until midnight, and then having to load vans at 6am the next morning.
Despite receiving thousands of orders from new customers, Delifresh were having to limit the amount of orders they could fulfill due to this unmanageable workload.
MaxOptra were able to get Delifresh up and running with a free trial within an hour, and fully implemented in only 12 hours; enabling Delifresh to adapt to their new B2C strategy almost immediately.
Delifresh quickly saw results, with deliveries they could fulfill increasing by 33% - from 560 restaurant deliveries on fixed routes, to 750 home deliveries with no fixed route.
They now even have a dedicated website, MyDelifresh, to support individual customers with food and ingredient deliveries during this challenging time. They have promoted themselves on social media, and are now able to take on thousands of orders from customers who need food deliveries during this challenging time.
Not only will this be highly beneficial for their customers, but it also streamlines Delifresh's customer support process and offers peace of mind for their drivers.
of the Maxoptra system