Palletised freight delivery system

Over the last few years, Pallet Network operators have invested heavily, both in terms of money and sheer hard work, to establish the necessary IT infrastructure to revolutionise the efficient movement of customer consignments through their networks.

However, increasing competitive price pressure, coupled with changing customer expectations, has provided a window of opportunity for new players, armed with the latest technology, to enter the market and win valued customers. As a result, customers today expect lower prices and accurate real time delivery and collection information.

Fortunately for established companies who have already invested already in IT infrastructure, these challenges can be met through the Maxoptra Plug-In.

The Challenges:

Over-reliance on fixed runs based upon postcodes and variable load sizes means that vehicles are not routed cost efficiently, affecting customer pricing and competitiveness.
Increasing customer demand for narrow time windows and other order complexities such as tail-lifts or load types make it impossible to work out the most efficient use of vehicles in real time.
Figuring out the most cost effective vehicle to make a collection is impossible without knowing where vehicles are or how much progress they have made with their schedules.
Answering customer queries on ETAs reactively can be a time consuming and expensive manual process reliant on numerous phone calls – and it still does not meet customers’ expectations of being proactively advised on when their consignment will arrive.

The Solution:

  1. Delivery orders are exported from the company’s database automatically
  2. The routes are produced by Maxoptra based upon customers’ windows, vehicle types, equipment requirements and are shown on the map. They are reviewed by the dispatcher and sent to the driver’s navigation device or smartphone.
  3. Drivers on route can continually update orders status and report on job status.
  4. Getting vehicle locations from tracking devices or smartphones.
  5. Customers are constantly informed about estimated time of arrival (ETA) through SMS or email messages.
  6. Driving manifests are sent to the wholesale distribution company’s system for further invoicing and reporting.
Gist logo - Route Planning software users

"The solution gives us a clear competitive advantage in more efficient scheduling and better utilization of our own and subcontractor’s vehicles through a multi nodal network enabling us to grow the business and increase our market share without a significant increase in assets or team indeed."
— Mike Flynn, Business Solutions Director for Gist

Business advantages:

Maxoptra was specifically designed to allow Pallet Network operators to drive operational efficiencies, allow rapid reaction to any changes in real time and improve customer service, thereby:
  • Reducing operating costs by up to 10% to enable new pricing competitiveness
  • Meeting customer expectations on real time delivery and collection notification, leading to increased satisfaction and business growth by:
    • Growing new opportunities and repeat business with existing customers
    • Increasing loyalty and retaining existing customers
    • Winning new customers

Improved customer service

Integrated with TomTom Telematics, Maxoptra’s delivery routing software constantly updates the delivery status of each order, the vehicle position and calculates the estimated time of arrival. Dispatchers and users thereby have better visibility into where product is in the staging and loading areas.

Faster reaction to new collections coming in

The system automatically assigns the most appropriate vehicle to each new order coming in during the day. Even when routes are already started, Maxoptra continues to monitor progress on each route, the current vehicle position, orders completed by each driver and the remaining driving hours. Maxoptra continually finds the best driver to meet the customer’s specified time window and provide a higher level of service.

Less fuel and drivers’ hours

An initial schedule is produced by Maxoptra to optimise fuel savings and reduce unnecessary driving hours. It doesn’t matter how many deliveries each individual postcode has because the system cost efficiently distributes all orders throughout the region amongst the drivers. Routes are sequenced to match customer’s time windows and to always be on time.

During the day when new orders come in, the system constantly improves the schedule to adjust delivery sequence, new pick-ups, weights and vehicle requirements into consideration.
Maxoptra route Optimisation & planning users

"Magenta offered the right blend of affordability, ease of implementation and use. The user interface allows our controllers to easily input jobs, calculate routes and timelines and change them, if needed, on a visual map display. Seeing the real time ETA of our shipments helps our customer service staff improve service with valid addresses a lot quicker, allocating routes efficiently and updating our customers with changes in schedules. I believe that Maxoptra is the only solution in today’s market that is ideal for SME, but growing, companies."
— John Burgess, Transportation Consultant of Champion Timber

Read Some of Our Recent Blogs

Maxoptra Helps Ash Logistics Automate Furniture Deliveries

October 2017,

Furniture delivery specialist Ash Logistics is using Maxoptra’s dynamic route planning and scheduling software to improve the co-ordination and efficiency of its nationwide home delivery service. Transporting prestigious brands such as Graham & Green and Cox & Cox, Ash Logistics offers a ‘white glove’ delivery service to the whole of mainland UK. Since implementing Maxoptra, the north London based logistics provider has increased its weekly deliveries by nearly 70 percent, and expects this number to double in the busy run up to Christmas.

Maxoptra Shortlisted for British Small Business Award

October 2017,

Maxoptra, the vehicle route planning and scheduling software specialist, has been shortlisted for a prestigious British Small Business Award. Working alongside retailers, delivery companies and service providers, Maxoptra delivers tangible business efficiencies, reducing the time taken to plan complex schedules, minimising delivery costs and boosting customer service