Palletised freight delivery system

Over the last few years, Pallet Network operators have invested heavily, both in terms of money and sheer hard work, to establish the necessary IT infrastructure to revolutionise the efficient movement of customer consignments through their networks.

However, increasing competitive price pressure, coupled with changing customer expectations, has provided a window of opportunity for new players, armed with the latest technology, to enter the market and win valued customers. As a result, customers today expect lower prices and accurate real time delivery and collection information.

Fortunately for established companies who have already invested already in IT infrastructure, these challenges can be met through the Maxoptra Plug-In.

The Challenges:

Over-reliance on fixed runs based upon postcodes and variable load sizes means that vehicles are not routed cost efficiently, affecting customer pricing and competitiveness.
Increasing customer demand for narrow time windows and other order complexities such as tail-lifts or load types make it impossible to work out the most efficient use of vehicles in real time.
Figuring out the most cost effective vehicle to make a collection is impossible without knowing where vehicles are or how much progress they have made with their schedules.
Answering customer queries on ETAs reactively can be a time consuming and expensive manual process reliant on numerous phone calls – and it still does not meet customers’ expectations of being proactively advised on when their consignment will arrive.

The Solution:

  1. Delivery orders are exported from the company’s database automatically
  2. The routes are produced by Maxoptra based upon customers’ windows, vehicle types, equipment requirements and are shown on the map. They are reviewed by the dispatcher and sent to the driver’s navigation device or smartphone.
  3. Drivers on route can continually update orders status and report on job status.
  4. Getting vehicle locations from tracking devices or smartphones.
  5. Customers are constantly informed about estimated time of arrival (ETA) through SMS or email messages.
  6. Driving manifests are sent to the wholesale distribution company’s system for further invoicing and reporting.
Gist logo - Route Planning software users

"The solution gives us a clear competitive advantage in more efficient scheduling and better utilization of our own and subcontractor’s vehicles through a multi nodal network enabling us to grow the business and increase our market share without a significant increase in assets or team indeed."
— Mike Flynn, Business Solutions Director for Gist

Business advantages:

Maxoptra was specifically designed to allow Pallet Network operators to drive operational efficiencies, allow rapid reaction to any changes in real time and improve customer service, thereby:
  • Reducing operating costs by up to 10% to enable new pricing competitiveness
  • Meeting customer expectations on real time delivery and collection notification, leading to increased satisfaction and business growth by:
    • Growing new opportunities and repeat business with existing customers
    • Increasing loyalty and retaining existing customers
    • Winning new customers

Improved customer service

Integrated with TomTom Telematics, Maxoptra’s delivery routing software constantly updates the delivery status of each order, the vehicle position and calculates the estimated time of arrival. Dispatchers and users thereby have better visibility into where product is in the staging and loading areas.

Faster reaction to new collections coming in

The system automatically assigns the most appropriate vehicle to each new order coming in during the day. Even when routes are already started, Maxoptra continues to monitor progress on each route, the current vehicle position, orders completed by each driver and the remaining driving hours. Maxoptra continually finds the best driver to meet the customer’s specified time window and provide a higher level of service.

Less fuel and drivers’ hours

An initial schedule is produced by Maxoptra to optimise fuel savings and reduce unnecessary driving hours. It doesn’t matter how many deliveries each individual postcode has because the system cost efficiently distributes all orders throughout the region amongst the drivers. Routes are sequenced to match customer’s time windows and to always be on time.

During the day when new orders come in, the system constantly improves the schedule to adjust delivery sequence, new pick-ups, weights and vehicle requirements into consideration.
Maxoptra route Optimisation & planning users

"Magenta offered the right blend of affordability, ease of implementation and use. The user interface allows our controllers to easily input jobs, calculate routes and timelines and change them, if needed, on a visual map display. Seeing the real time ETA of our shipments helps our customer service staff improve service with valid addresses a lot quicker, allocating routes efficiently and updating our customers with changes in schedules. I believe that Maxoptra is the only solution in today’s market that is ideal for SME, but growing, companies."
— John Burgess, Transportation Consultant of Champion Timber

Read Some of Our Recent Blogs

MaxOptra and Ctrack celebrate three years of partnership

October 2021,

Ctrack specialises in vehicle tracking and fleet management for SMBs and large companies. They offer 24/7 visibility of fleets and help businesses to save up to 15% on fuel and maintenance costs. Whilst improving operational efficiency by up to 30%.

We partnered with Ctrack back in 2018 to meet the increasing demand for multi-drop distribution, dynamic route optimisation, and live transport management. 

By partnering together, we are able to offer telematics-enabled solutions which use accurate, real-time data to support route optimisation, alongside planned vs actual performance monitoring. 

Our route planning software has been seamlessly integrated into Ctrack’s cloud-based telematics platform, enabling users to obtain vehicle data and real-time visibility as to what is happening out on the road. 

This supports Transport Managers to improve their planning processes, as well as keeping their customers informed and up to date regarding any unexpected delays or issues. 

After 3 years of working together, we wanted to check in with Jason from Ctrack and see how he felt the relationship was going. 

“We have been working with MaxOptra since 2018 and it’s been an excellent relationship from the very start. 

We originally chose to work with MaxOptra as their innovative technology is industry-leading, and their team are some of the best in the business. Our solutions complement each other very well, offering a seamless experience for the end-user. 

Having now secured many satisfied customers, it’s clear MaxOptra pays for itself, this helps us to sell additional services on the back of the return of investment. 

I have worked closely with different departments within MaxOptra very successfully over the past few years. From Sales and Marketing to Support and Implementation, the team go above and beyond. Offering support and advice whenever needed.

I look forward to continuing this relationship with MaxOptra and the team for many years.”

  • Jason Laight, Head of Indirect Sales & Partnerships at Ctrack

5 ways delivery operations can reduce their fuel consumption

October 2021,

Fuel consumption has been a hot topic for a while now, for various reasons.

Many businesses and consumers alike are becoming increasingly conscious of saving the environment. Whilst others are looking to save money wherever possible as they recover from lockdown repercussions. 

Additionally, the government are bringing forward the ban on fossil fuel vehicles to 2030, forcing many to consider electric vehicles in the near future. 

And of course, the recent fuel shortages which have left many queueing for hours to fill up their vehicles, having a drastic impact on essential workers and delivery operations.

Whatever the reason for reducing fuel consumption, it’s likely to be a good one. So to help businesses such as yours out, here are 5 ways that you can save fuel without compromising on your delivery operations.



Optimise efficient routes

Let’s start by reviewing your current routes and mileage. 

Whether you run fixed or dynamic routes, if they are not optimised correctly you may not only be wasting fuel, but also hours on unnecessary mileage. 

By using route optimisation technology, you can automatically generate the most efficient route sequences which take into account time windows, vehicles, and load capacity.

This dramatically improves the effectiveness of your fleet utilisation, whilst also reducing fuel, mileage, and costs.

In fact, you can reduce your daily mileage by an impressive 20%! 



Customer communication ETA notifications 

UK retailers, their delivery partners and even consumers are losing an enormous collective £1.6 billion a year, due to failed delivery.

Part of these costs is the additional fuel that is needed to redeliver to an address, sometimes even multiple times. 

One of the main causes for missed deliveries is a lack of customer communication. Customers aren’t aware of when their delivery will be turning up, and therefore cannot make arrangements to be home to receive it. 

To resolve this issue, you can use logistics technology which will proactively send out advance email and SMS ETA notifications to keep your customers regularly up to date.

This can include confirmation of delivery date and time, and then regular updates once their delivery driver is out on the road. 

This helps customers to be in when their delivery is due. And saves drivers time, miles, and of course fuel.

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Proof of delivery

Another significant cost for businesses is when parcels go missing or cannot be found. 

The costs associated with this are from customer service teams who have to help the customer. The cost of sending a new item. And of course, the delivery and fuels cost associated with the new delivery 

Electronic Proof of Delivery (ePOD) is a paperless solution utilised on mobile devices. Which can offer businesses complete visibility of when orders have been delivered. 

Each delivery is tracked electronically, and the driver can take customer signatures and photos of the order once they have been delivered. All of which can be sent to the customer and logged with the business.

This confirms the delivery has been made, and exactly where their order has been left.



Go electric

The obvious choice for cutting down on fuel is of course to go electric. 

After all, electric vehicles are much cheaper to run than their diesel counterparts. During trials, the cost of running some electric vans came in at just £4 per 100km which is minimal compared to refuelling.

We appreciate this is a large undertaking for many businesses. But by working with a company such as MaxOptra, we can model your fleet and tell you exactly how many vehicles you will require if you were to go electric. 

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Ongoing monitoring and analysis of results

And finally, one of the best things businesses can do to reduce their fuel usage is to continually monitor and analyse their usage and results.  

That way you can identify how efficient your routes are and whether you are wasting fuel unnecessarily. All of which can be utilised to improve efficiency, reduce spend, and keep both drivers and customers happy.



Are you looking to reduce your fuel consumption?

Fortunately, MaxOptra can help you do all of the above and more.

If you’d like to find out how we can improve your delivery operations, and save you money, get in touch with our friendly team of experts.