Maxoptra blogs and latest news

Origin Global implemented Maxoptra to transform their delivery and service operations

The Maxoptra Driver App now runs on both iOS and Android devices.

The company increased the capacity and now it is able to deliver an additional 1,000 meals every day.

In this post we take a look at the latest research to ask what the future holds for online grocery delivery and how grocery retailers can deliver both the food and the profits, at the same time.

Maxoptra is partnering with Breww to provide an end-to-end supply chain solution for breweries.

44% of online shoppers claiming the post-purchase experience in Christmas 2018 was ‘worse’ or ‘much worse’ than the year before. But fear not, there are still plenty of ways to improve your delivery experience at Christmas.

The company reduced their ‘Cost to Serve’ and improved customer service.

Snap-on transformed its field maintenance service with Maxoptra with Maxoptra real-time scheduling and routing software.

Pitchfork Ales has improved the efficiency of beer deliveries following the implementation of Maxoptra real-time scheduling and routing software.

The numbers are in and the retail industry is counting the heavy cost of 2018. To help you plot a steadier path through 2019, we’ve put together a few ways we think retailers can cut their costs.

Maxoptra has significantly increased its share of the route optimisation market in 2018. Following a period of unprecedented expansion Maxoptra attracted nearly 200 new customers in 2018.

Retailers are breaking down the barriers between digital and the high-street with ‘ship-from-store’ - a model where the local store uses its stock to fulfil the order and arranges for home delivery too.

Maxoptra expands its implementation team as part of wider business growth and a boosted customer service offering.

Classic Crockery Event Hire implemented Maxoptra real-time delivery management software

Last year the government announced it was banning the sale of new petrol and diesel vehicles by 2040. We take a look at the pros and cons of turning your delivery fleet electric.

With Christmas on the horizon couriers are bracing themselves for their busiest period yet. We take a look at the perfect storm that’s being created this Christmas by rising expectations about delivery in an poorly-resourced industry under pressure.

Flanagan Flooring implemented Maxoptra real-time delivery management software.

Robins & Day implemented Maxoptra real-time delivery management software

In the following blog post we look at the trends in shopping behavior on Cyber Days and what retailers need to do to make them a success.

Atari-Ya implemented Maxoptra to improve driver utilisation and reduce operating costs.

The annoyance caused by a missed delivery defeats the entire purpose of online shopping. But it’s not just inconvenient - it’s costing retailers, couriers and consumers a collective £1.6bn a year.

In the following blog we look at the impact of the IoT on the food distribution industry. We review how it’s being used throughout the supply chain and how you can use IoT to future-proof your business.

Speedcrete implemented real-time delivery management software from Maxoptra.

Whatever the household chore there seems to be a smarter way to get it done these days.
But there’s one development in household maintenance that made us sit up and listen this week…

In a recent survey over half of manufacturing companies said their marketing could be better.
But this lack of marketing isn’t just a minor niggle - it’s a threat to the entire domestic manufacturing industry.

FISC Healthcare has implemented real-time delivery management and routing software from Maxoptra.

In the second of our two-part series on wholesale food distribution we look at how companies are using professional route planning technology to speed up delivery times, drive down costs and improve customer satisfaction.

The implementation of Maxoptra dynamic delivery management and route planning software at Dibs Distribution.

In the first of a two-part series on wholesale food distribution and delivery we take a look at the main issues faced at a time of unprecedented demand.

Maxoptra helps businesses within the food industry to not only meet, but exceed customer expectations. We enable your business to grow, reduce customer churn and remain cost effective by generating fixed and dynamic delivery routes that you can rely…

With social media and review services increasingly influencing purchasing decisions the Maxoptra Rate Your Delivery app is designed to boost customer satisfaction, inform future purchasing decisions and improve service delivery.

It seems that not a week goes by without more news about trouble on the high street. But before you shut up shop, this may well be the opportunity you’ve been waiting for…

J G Pest Control has implemented a real-time dynamic delivery management and routing solution from Maxoptra.

How have brands like Amazon become so successful? A common conclusion is that mastering the customer experience is a major factor in business success.

Prestige Beds has implemented real-time delivery management and routing software from Maxoptra.

Today, businesses are faced with the challenge of providing their customers with super-fast low-cost delivery, frequent notifications and an immediate response to queries. 
So how can businesses go about tackling his challenge?

Delivery expectations that seemed revolutionary just a few years ago, are fast becoming the norm. In this post our Marketing Manager, Jane, discusses how her Gen Z children are changing the face of delivery.

In our last blog post we discussed the key challenges that are threatening customers’ satisfaction.
To support you in addressing these challenges, in this blog post we will reveal our five secrets to customer satisfaction.

In the age of immediacy, both B2C and B2B customers have increasingly high expectations when it comes to delivery.
In this post we will take a deeper look at these challenges to help you understand what you are up against.

In this article we will take you through some of the Maxoptra features that work best when partnered with Geotab.

Maxoptra routing and scheduling software is now available to Geotab customers via the Geotab Marketplace.

London, 26 July 2018 – Independent courier and express distribution company SGM Distribution is boosting customer service and operational efficiency with the use of Maxoptra’s dynamic delivery management and route planning software. Integrated…

The integration of SuperOffice Customer Service with Maxoptra’s delivery management and route optimisation solution.

One of the UK’s leading suppliers of specialist drainage products, Drainfast, implemented Maxoptra to improve operational efficiency and boost customer service.

Flooring retailer Connection Retail implemented Maxoptra dynamic delivery management and route planning software.

Maxoptra is celebrating year on year growth of more than 50 per cent in the number of users of its cloud-based software in the first half of 2018 when compared to the same period in 2017.

NIBE, one of Europe’s leading manufacturers of sustainable energy products, selected Maxoptra to manage its nationwide field service operation.

Axminster Tools & Machinery implemented Maxoptra to automate the optimisation and execution of deliveries for its successful mail order business.

Maxoptra has released a new version of its cloud-based software that provides an all-in-one solution for customer service, delivery management and route planning for distribution fleets. Complete with a redesigned user interface for use across multiple…

Since introducing a new technology to automate the routing and scheduling of its delivery fleet, Sharps Bedrooms has realised around 600 man hour savings and significantly reduced the need for third party transport contractors, saving £12,000 a…

Nomique Seating is using Maxoptra automated multi drop vehicle routing and scheduling software to improve the delivery of contract furniture across the UK. A British designer and manufacturer, Nomique is proud of its heritage and business ethos with…

Plumbing World is employing the latest cloud-based multi drop routing and scheduling solution from Maxoptra to help expand its delivery operation. A national distributor of plumbing, bathroom, heating and plastic products, Plumbing World currently offers…

Maxoptra has integrated its multi-drop, cloud-based vehicle routing and scheduling software with Quartix real time vehicle tracking. Effective planning of complex schedules combined with advanced ETA notifications already allow Maxoptra users to minimise…

In 2017 the total number of routes planned daily by Maxoptra’s automated multi drop vehicle routing and scheduling software topped 50,000. With growth of over 50% from the previous year, Maxoptra welcomed new customers from around the world with…

Wood and Beyond, a London based supplier of high quality hardwood products, is boosting customer service with a real time route planning and scheduling solution. The Maxoptra cloud based platform will allow for the automatic generation and update of…

Providing a free door-to-door service, The Felix Project collects good quality surplus food from suppliers and delivers it to charities supporting children, families, vulnerable adults and more. From a standing start in 2016, The Felix Project is set…

Industrial Metal Services - recognised as one of the UK’s largest structural steel stockholders and processors - have over 40 years of service behind them. IMS deliver rich steel, used in large-scale construction, engineering and architectural…

Operating from five showrooms across London and the east of England, FlooringSupplies.co.uk offers a range of delivery services, including next day. Using Maxoptra’s automated multi drop routing software, the UK based company is already realising…

One of the UK’s largest steel stockholders has realised savings in the region of £250,000 per annum, following the implementation of a telematics integrated route planning and scheduling solution. The Maxoptra cloud based software, integrated…

Garage door manufacturer, Rollerdor, has implemented Maxoptra dynamic route planning and scheduling software to help with the management of made to measure doors. Operating a nationwide delivery and installation service, Rollerdor has seen significant…

Since implementing Maxoptra, integrated with in-cab telematics from TomTom, Arthur David has seen a dramatic reduction in the time and resources taken to deal with customer queries. Before Maxoptra, and in the case of a vehicle leaving late or falling…

I have to smile when I see some frustrated salesman circulate the above cartoon or similar. It must have been almost 30 years ago when I first saw it, though it’s probably older than that. On the one hand, I’m sure that to many hopefuls,…

G-Force Communications has signed up as reseller of Maxoptra, the dynamic route planning and scheduling software. The Runcorn based mobile communication specialist is already a certified TomTom Fleet Telematics partner, and sees the addition of Maxoptra…

So, are you all set for Black Friday and the following six weeks?

If you were in any doubt about what’s to come, here are some facts from last year to remind you.

Maxoptra route planning and scheduling software has once again been nominated for a prestigious Energy Saving Trust Fleet Hero Award. The cloud based dynamic scheduling solution was first shortlisted in 2016 in the category of Fleet Supplier of the Year,…

Maxoptra is helping a surgical instrument specialist boost the efficiency of its delivery service through more effective routing and scheduling. Specialising in the repairs of surgical instruments and devices, the company services more than 300 NHS hospitals…

Furniture delivery specialist Ash Logistics is using Maxoptra’s dynamic route planning and scheduling software to improve the co-ordination and efficiency of its nationwide home delivery service. Transporting prestigious brands such as Graham &…

Maxoptra, the vehicle route planning and scheduling software specialist, has been shortlisted for a prestigious British Small Business Award. Working alongside retailers, delivery companies and service providers, Maxoptra delivers tangible business efficiencies,…

Industrial Metal Services (IMS) is saving more than £250,000 a year by improved vehicle routing and driving behaviour across its 55-strong truck fleet. The steel stockholder has optimised its operations following the integration of the WEBFLEET…

Maxoptra, the dynamic route planning and scheduling software specialist, has partnered with Talecom to develop integrated mobile workforce solutions. Combining Maxoptra’s multi drop planning software with Talecom’s Capture applications, users…

With fully integrated TomTom telematics from Communicate Better, Maxoptra allows Quickslide to automatically share accurate ETAs with customers via text and email alerts. The Maxoptra system also allows customers to instantly track their order 24/7/365,…

Maxoptra has launched a range of web-based ‘self service’ order tracking and ETA notification tools. The Maxoptra Website Widgets can be embedded into any website, such those of the retailer, the delivery company or the service provider,…

Maxoptra dynamic route planning and scheduling software is helping The Tomato Stall deliver fresh tomatoes across the country, supplying farmers’ markets, farm shops, restaurants and deli’s across the South of England, including London and…

WIRUlink, one of South Africa’s fastest growing telecom providers, has turned to Maxoptra to improve its field service operations. Integrated with WIRUlink’s in-cab telematics solution from TomTom, Maxoptra’s cloud-based dynamic route…

Magenta Technology, the company behind the Maxoptra route planning and scheduling software, has recruited Paul Creaney. Taking on the role of Maxoptra Implementation Manager, Creaney will head up the existing team responsible for ensuring distribution…

Maxoptra’s dynamic multi-drop route planning software is helping Sandown Mercedes-Benz plan and complete deliveries of spare parts to garages across the south of England. Operating from a centralised hub in Basingstoke, the Mercedes-Benz dealership…

Sharps Bedrooms has successfully implemented Maxoptra’s dynamic delivery route planning and scheduling software. The UK’s number one fitted bedroom manufacturer, Sharps, is using the cloud-based software to support a nationwide team of installers…

Online ethical food retailer, Ten Mile Menu, is using Maxoptra dynamic route planning and scheduling software to help keep its delivery operations ‘lean and green’. Having recently implemented the cloud-based multi-drop planning solution,…

LafargeHolcim group, is implementing Maxoptra’s dynamic route planning and scheduling software for time-critical cement delivery operations. Faced with dramatic seasonal fluctuations that can see demand rise and fall by as much as 800 percent,…

Route planning and scheduling software specialist Maxoptra is one of a small number of specially selected partners joining forces with TomTom Telematics at the newly launched ‘Let’s Explore: LCV Fleet 2017’ event which takes place on…

Total Hygiene (Clos-o-Mat), the leading supplier of specialist wash and dry toilets for the elderly and disabled, is reaping the rewards following the implementation of a high-tech system to manage its mobile service operation.

I live in a crazy world where the visionary technology providers are getting all hot under the collar about deliveries being made by drones or driverless trucks. On the other hand, when meeting actual delivery companies, I see the current reality is…

Route planning and scheduling software specialist Maxoptra has reported unprecedented sales in the first quarter of 2017. New additions to the Maxoptra cloud based user community in the UK have seen a focus on the food and furniture sectors, while international…

Maxoptra dynamic delivery route planning and scheduling software is helping temperature controlled distribution specialist, K2B Couriers, optimise its fleet operations and boost customer service.

Agricultural merchant Zantra is implementing Maxoptra dynamic route planning and scheduling software to manage deliveries of its crop protection solutions.

Research amongst decision makers operating delivery and field service fleets has revealed that saving money is not the main objective when selecting new computerised routing and scheduling solutions.

Maxoptra dynamic scheduling and vehicle routing software has proved ‘business critical’ for market leading raw pet food manufacturer Natures Menu.

As someone who has worked in the routing and scheduling software industry for more years that I care to remember, it never ceases to amaze me how many people lose sight of this concept.

Dynamic route planning and scheduling software specialist, Maxoptra, has released a new Facebook bot that enables real time delivery information to be accessed by customers via social media.

Retail entertainment equipment specialist, Clearhill, is automating its service operation with an integrated route optimisation and mobile workforce solution from Maxoptra.

Tahira Food is implementing the Maxoptra dynamic vehicle route planning and scheduling platform to transform its Halal food delivery operation.

Scot JCB is rolling out the Maxoptra dynamic route planning and scheduling platform across its countrywide network of service depots.

WorldStores is using Maxoptra dynamic delivery route planning software to optimise its nationwide home delivery service.

Vtec Solutions, a leading provider of TomTom telematics, has signed a reseller agreement with Maxoptra, the number one name in dynamic vehicle routing and scheduling software.

Maxoptra, the dynamic route planning software solution, is celebrating its best ever year supporting fleet operators in their quest to control costs, improve customer service and minimise the effect of their transport operations on the environment.

Maxoptra has announced expansion in the UK and is recruiting new staff for its recently opened regional offices in Brighton. With company headquarters in central London, the Maxoptra Brighton office was first opened in autumn 2016 and was originally…

We’re a nation of food lovers, me included, especially at this time of year when shop shelves and restaurant menus are heaving with treats and festive delicacies. Every day the UK food industry feeds more than 27 million households, nearly 64 million…

Hannah Foods, the family run food service specialist, is investing in route optimisation software from Maxoptra. The cloud based route planning system will help the team at Hannah Foods to continue to deliver exceptional customer service – something…

Maxoptra, the dynamic route planning software solution, has been awarded the Fleet Supplier 2016 Fleet Hero Award by the Energy Saving Trust in recognition of the support provided to help fleet operators reduce carbon emissions.

Arthur David, the food service specialist, is taking control of its distribution costs and improving customer service by implementing a dynamic scheduling and route optimisation solution.

Home is where the heart is; it’s where we retreat to at the end of our working day, turn our email off, kick back and spend precious time with our beloved families.

Maxoptra, the dynamic route planning software solution, has been shortlisted for a 2016 Fleet Hero Award in the category of Fleet Supplier.

Every day on social media it seems we are all intent on proving our inability to answer school grade maths test questions.

Maxoptra has opened a new regional office in the south coast seaside resort of Brighton – increasingly referred to as ‘Silicon Beach’.

There seems to be a misconception within the transport and logistics industry that routing and scheduling software is only for “the big guys”.

Independent brewers, Thornbridge, are improving delivery costs, increasing driver efficiency and minimising the environmental impact of their mobile operation following the implementation of a dynamic delivery route planning solution.

Recently my colleague Jane Geary, with many years’ marketing experience of route scheduling technology, published an insightful article: The true definition of dynamic scheduling.

Implementing route optimisation software is often promoted as being “easy”, but be aware that there are certain steps that need to be followed to ensure success.

Driving the motorhome back from Devon at the weekend, my superior local knowledge of Bath meant that I reduced my journey mileage and duration over that predicted by my SatNav.

A new version of the Maxoptra dynamic scheduling and route optimisation platform has been released.

Tim McCarthy has joined the sales team at Magenta Technology to meet the growing demand for Maxoptra, the dynamic vehicle routing and scheduling optimisation software system.

In the world of transport planning and route optimisation, ‘dynamic’ is an overused and often misused term. For those of us, myself included, who want to get pernickety about this very subject, I can confirm that the real dictionary definition…

Dynamic delivery route planning software is allowing Leekes - one of the UK’s leading independent retailers - to automate its nationwide home delivery service. The online Maxoptra delivery route optimisation platform is helping Leekes to streamline…

Warren Evans, an award winning London based bed maker, is implementing Maxoptra. Building on the company’s impeccable green credentials, Warren Evans hopes the introduction of the Maxoptra will reduce unnecessary mileage, help manage costs and…

London, 19 May 2016 – Greenshields JCB, one of the world’s largest JCB dealers, has implemented advanced dynamic vehicle routing and scheduling optimisation software for its field service operation.

Specialist sofa retailer Sofology has chosen an advanced dynamic vehicle routing and scheduling solution to help improve the visibility and flexibility of its delivery operation.

Although it seemed as if the CV Show had been better attended in previous years, the teams at the Maxoptra stand were kept busy having some interesting conversations with a steady stream of visitors.

Mobile Workforce Management application with Maxoptra’s Field Service Management Software, enabling customers of both Maxoptra and GeoPal to enjoy a number of benefits. Maxoptra will allow customers to build optimised routes and schedule emergency…

Topspeed Couriers has reduced the time taken to plan the daily work programme by up to 80 percent, following the introduction of an advanced dynamic routing and scheduling system.

In today’s rapidly changing world, businesses are eager to do more with the same resources and at lower operational costs. This is why logistics companies use transportation management software solutions to manage their routes and fleets and to…

Maxoptra will be announcing the latest version of its cloud-based software for managing transport operations at the Commercial Vehicle Show 2016. Taking place at the NEC Birmingham, 26 to 28 April, Maxoptra’s software is aimed at transport operations…

Two months into 2016, and companies are considering which technologies and future developments to invest in during the next twelve months. Perhaps the best investment is in providing convenience for customers.

As overheard, muttered by a not very cheery fellow wearing a red coat and sporting a white beard in Heston Services …….routing & scheduling software,

We are pleased to announce significant progress this autumn in product development for Maxoptra’s Route Optimization Software, with the introduction of three major upgrades for operators within the Distribution Industry.

You know, the questions that got progressively harder to the point where rapidly diminishing time, building pressure and brain melt-down clouded your thinking to the point where you just wanted it ALL to end?

We are pleased to provide some minor, yet important upgrades for operators within the Field Service sector.

A recent study has identified that the UK has the third highest dissatisfaction rate with online shopping due to inflexibilities in choosing convenient delivery dates and time. Of those surveyed, nearly half said they preferred next day delivery to any…

These days, I tend to play it safe when going through motorway roadworks monitored by average speed cameras. I set my cruise control at the appropriate speed limit and let it worry about keeping an appropriate distance from the vehicle in front.

Andy was fed up but he wasn’t surprised when his employer went into receivership – they never truly recovered from the recession.

According to Statisticbrain the total consumer spending on costumes, treats and festivities will reach $7,950 million in America this year. And WalesOnline claims that Halloween is now the UK’s third highest spending festival (£300m) placed…

People often talk about those rare individuals who have the capability to effectively turn their hand to almost anything and succeed – to be a ‘jack of all trades’. But can such a multi-skilled person really exist and are such individuals…

Magenta Technology is pleased to announce the appointment of WorldTrack as a Maxoptra distributor for the Nordic region.

Most road accidents are typically related to bad driving behaviour. But what is not so obvious is, who are most likely to be involved? Research undertaken by Brake, the road safety charity reveals that 20 people are killed every week while driving for…

Magenta Technology’s latest update of the Maxoptra dynamic scheduling and route optimisation software platform solution for Distribution focuses on making it as simple as possible to use.

The European Court of Justice has ruled that, for workers without a fixed office, time spent travelling to and from their first and last appointments count towards the EU Working Time Directive of 48 hours per week, a decision that many leading experts…

Magenta Technology’s latest update of the Maxoptra dynamic scheduling and route optimization software platform solution for Service is now available!

Magenta Technology are delighted to announce the appointment of Communicate Better as a Premier Solutions Partner.

The “Ideal Plan” should be viewed as a masterpiece of excellence and perfection. After all, it is ideal. Designed with care, based upon knowledge of all the facts, specialist expertise and the benefit of past experience, the “Ideal…

“Time is money” is a well-used phrase we hear repeatedly as we grow up. We learn to appreciate that our own time is valuable and it should not be wasted, especially by someone else!

We have all seen at least one Terminator movie and heard the prediction of eminent scientists that artificial intelligence poses the greatest known threat to mankind.

Transform, the latest release of Magenta’s Maxoptra Distribution Solution, provides a completely new entry level service which enables fixed delivery routes to be quickly reviewed and adjusted in order to maximise operational savings and customer…

Service Management Expo, held at ExCel London, is a key service management event and popular across Europe.

Every day experienced dispatchers have to process a continual torrent of information from up to 11 different data sources to manage teams productively, react to unforeseen events, maintain schedules and keep customers happy.

It is sometimes frustrating when start-ups seem to take a lead in your market with better technology – although with the advent of UBER, some private hire companies may say it is a little more than just ‘frustrating’.

A dispatchers map resembles the night sky with it’s stars. To create beautiful constellations one needs time. Our Dynamic Routing Software does this in seconds.

Service Management Expo is Europe’s leading event for the Service Management industry, providing all the latest information and the most up-to-date products and services for those working within service management, logistics, fleet management,…

Managing a field service team can be a tricky balancing act. Particularly when maximising field staff productivity on the one hand with carefully worked out

People know that deliveries can be predicted and delivered almost precisely “on time.” And because we also apply our consumer principals at work, this attitude is now increasingly universal. The fact is that people today are far less likely…

As 2014 came to a close, a number of articles reminded me of technology and business trends I have observed over my career providing businesses with new technology. The first was a report about research carried out by Epson showing that 85% of European…

The CV Show is the largest and most comprehensive event in the UK. It is considered to be a primary sourcing and selling opportunity for the road freight transport and logistics industry. The show attracts over 18,000 business visitors and its central…

As I prepared my vegetable patch for planting at the weekend I mused over some of the objections we face when introducing new efficiency improving technologies to our potential customers.

I remember one Christmas morning and my Dad opening up a present given to him by my Mum. After removing the wrapping he held up an unusual looking circular object proudly bearing the words “A round tuit” at the bottom. When I asked my Mum…

Last month, I was contemplating the research from the European Field Services conference 2013 as I prepared for my visit to the 2014 conference (on which there is much to comment on from the 2014 conference in terms of content and atmosphere but more…

As I prepare to go to the 2014 “Field Service Europe” event in Amsterdam this October, I re-read “The 2014 European Services & Trends Report” based on the survey results of their 2013 conference attendees.

Serviceline has chosen Magenta Technology to implement its Maxoptra for Field Service solution, thereby enabling them to streamline their field service operations by providing better visibility of their resources and availability of service engineer’s…

As you pore over highly informative telematics reports – identifying examples of poor driver behaviour, late starts from home, figuring out why illogical journey plans happened, or wondering why two vehicles seem to be in the same street at the…

Magenta Technology today announced that their Maxoptra cloud-based dynamic routing and scheduling service will be directly available to users of the Wialon telematics solution at the touch of a button.

Champion Timber have chosen Maxoptra – Magenta’s leading scheduling and routing solution–to overcome the scheduling and routing optimisation challenges they faced from using manual processes.

In 2012, when Magenta Technology started on the development of its cloud-based Maxoptra dynamic routing and scheduling solution for distribution and field service companies, the potential benefits to our potential customers seemed obvious.

Magenta is launching its next generation Maxoptra solutions for Distribution and Service businesses at the Commercial Vehicle Show 2014.

Natures Menu has chosen Maxoptra, the leading real-time dynamic routing and scheduling solution from Magenta Technology.

Flowervision London have implemented maxoptra routing and scheduling

Flowervision London have chosen Magenta Technology’s leading routing and scheduling solution, Maxoptra, to help meet their daily challenge of a two hour window to unload stock.

The latest release of Maxoptra, Magenta’s cloud based distribution planning solution, available from June, helps customers increase productivity and reduce operating costs by exploiting further the hidden value of comparing schedules planned with…

Magenta’s Maxoptra Dynamic Real Time Scheduling Solution, which automatically plans and allocates work to fleets, has been given the status of ‘Promoted Solution’ by TomTom Business Solutions in their recently launched Application Centre.