Maxoptra Dynamic Delivery Software Helps Dibs Distribution with Fast Food Deliveries

London, 04 October 2018 – Dibs Distribution, one of the leading independent suppliers of halal chicken products to the quick service restaurant (QSR) sector, has implemented Maxoptra dynamic delivery management and route planning software. Making around 1,500 deliveries a week to fast food outlets across England, Scotland and Wales, Dibs hopes to reduce its mobile operating costs with more efficient route planning and delivery scheduling and improve customer communications.

We had been operating the same fixed routes for a number of years simply tagging new customers, as they came on board, to the existing schedules produced by our previous solution,” commented Toby Payne, Transport Director of Dibs Distribution. “While this worked to a degree, as our business has expanded, we realised that fixed routes may not be the most efficient and effective.”

“Maxoptra allows us to be flexible and responsive to our customer’s needs,” continued Toby Payne. “We can add and remove deliveries from a route depending on customer orders, tweak routes to take into account special requests and vehicle capacities and add new customers and routes all with just a few clicks. Maxoptra is also helping us improve customer service with automated messaging and continuously updated ETA notifications.”

Dibs Distribution is a successful family owned and run business established by brothers Barry and Ian Payne, whose backgrounds are in KFC production and distribution. The company operates from premises close to Heathrow Airport with easy access to central London. Raw materials; whole, fresh Halal chickens and chicken portions, are sourced from a wide European network of approved suppliers and customers include all the major fast food chicken restaurants in the UK.

Dibs operates a fleet of specialist temperature controlled, dual bunk head trucks equipped with satellite vehicle tracking and sleeping facilities for drivers. The Dibs distribution network operates daily throughout England and Wales with weekly deliveries to Scotland.  The implementation of Maxoptra, to replace a previous routing software solution, supports Dibs’ corporate aim of providing exceptional levels of customer service through a fully managed distribution and transport operation.

Not only does Maxoptra allow us to dynamically manage our distribution and transport operation to maximum effect it also was easy to implement, easy to integrate within existing workflows and offers a flexible, value for money rolling contract,” conclude Toby Payne.


Jane Geary – Marketing Manager
Magenta Technology
Tel: +44 (0) 7881 368452

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306


Maxoptra delivers cloud-based delivery management and route optimisation solutions that meet the needs of both small and large fleet operators.

Maxoptra has been proven to improve customer service, deliver daily savings and facilitate business growth for big names such as Sofology, JCB and Snap-on. Maxoptra also prides itself on supplying innovative and cost effective solutions to today’s small distribution and service fleet operators running anything from less than five, to 100+ vehicles.

Through its advanced technology and flexible pricing model Maxoptra brings the delivery service benefits, commonly associated with B2C giants, to small and medium B2C and B2B operators.

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