Steel stockholder to save more than £250,000 with telematics and route planning solution

London, 28 September 2017 – Industrial Metal Services (IMS) is saving more than £250,000 a year by improved vehicle routing and driving behaviour across its 55-strong truck fleet.

The steel stockholder has optimised its operations following the integration of the WEBFLEET fleet management solution from TomTom Telematics and Maxoptra’s route planning and scheduling software. The system was implemented by TomTom Telematics Gold partner, Communicate Better.

The combined solution enables deliveries to be planned dynamically using vehicle location data and estimated times of arrival (ETAs). Routing and scheduling information is sent through WEBFLEET to IMS’s mobile workers via their TomTom PRO 8275 TRUCK driver terminals. More than 400 daily delivery jobs are now are allocated based on quickest arrival times, taking account of traffic information and historic route data.

By keeping businesses updated with more accurate arrival times, and seamlessly adjusting our work schedules as traffic delays or other problems occur, we have dramatically improved our customers’ experience,” said Industrial Metal Services’ Operations Director, Mark Williams.

Furthermore, fewer miles on the road has meant annual savings of more than £191,000, an anticipated reduction in vehicle maintenance costs and an uplift in productivity.”

A driver improvement programme underpinned by OptiDrive 360, a key component of WEBFLEET, has also boosted mpg, resulting in further savings for IMS of more than £62,000 a year. OptiDrive 360 scores drivers based on a range of key performance indicators and provides real-time feedback and advice to help them improve their driving performance.


Jane Geary – Marketing Manager
Magenta Technology
Tel: +44 (0) 7881 368452

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306


Easy to use, affordable and highly customisable, the Maxoptra routing and scheduling system helps companies to do more business with the same resources at a lower operational cost. Having an open API makes it an ideal complement to any telematics, WMS and CRM solution. As a subscription-based SaaS solution, Maxoptra is accessible 24/7 from any web browser worldwide; meaning every new release of functionality is immediately available to subscribers with no additional charge or upgrade cost.

Maxoptra is a division of Magenta Technology. Magenta Technology, 17c Curzon Street, London, W1J 7TL

About TomTom Telematics

TomTom Telematics is a Business Unit of TomTom dedicated to fleet management, vehicle telematics and connected car services. WEBFLEET is a Software-as-a-Service solution, used by small to large businesses to improve vehicle performance, save fuel, support drivers and increase overall fleet efficiency. In addition, TomTom Telematics provides services for the insurance, rental and leasing industries, car importers and companies that address businesses as well as consumers.

TomTom Telematics is one of the world’s leading telematics solution providers with more than 763,000 subscriptions worldwide. The company services drivers in more than 60 countries, giving them the industry’s strongest local support network and widest range of sector-specific third party applications and integrations. More than 48,000 customers benefit every day from the high standards of confidentiality, integrity and availability of our ISO/IEC 27001:2013 certified service, re-audited in November 2016.

For further information, please visit

Follow us on Twitter @TomTomWEBFLEET

About Industrial Metal Services (IMS)

IMS is one of the largest steel stockholders in the UK with more than 5,000 customers across the South East of England.

Based in Shoeburyness, the company stocks a comprehensive product range for the engineering industry, including steel sections, tubes, sheets, plates, mesh, stainless, aluminium, brass, copper, plastics. IMS guarantees delivery of all products within 24 hours.

Media Contacts:

Cameron Wells Communications
Tel: 0161 973 4158

Anthony Andrew

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