Maxoptra Helps Mercedes-Benz Dealership Make Parts Deliveries Smart

Maxoptra’s dynamic multi-drop route planning software is helping Sandown Mercedes-Benz

London, 27 July 2017 – Maxoptra’s dynamic multi-drop route planning software is helping Sandown Mercedes-Benz plan and complete deliveries of spare parts to garages across the south of England. Operating from a centralised hub in Basingstoke, the Mercedes-Benz dealership offers trade customers two deliveries a day and completes in excess of 1,000 deliveries a week. Integrated with in-cab navigation devices from TomTom, the Maxoptra cloud-based multi-drop planning solution is already saving Sandown time and money whilst improving customer service.

Tomtom route planner UK

  “In 2016 we opened our trade hub, centralising the supply of parts to trade customers,” commented Charlotte Grummitt, Key Account Manager at Sandown Mercedes-Benz. “This created better parts availability, as we vastly increased our stock width, and allowed us to make more frequent deliveries, therefore improving our service. However, as planning was undertaken manually, either by the parts advisors or the drivers themselves, this was not an efficient use of resources.

Sandown Mercedes-Benz now operates a team of ten delivery drivers from the centralised trade hub in Basingstoke, in addition to dealership based drivers and advisors. Using Maxoptra, the daily order list is processed according to the number of drivers available and the hours they have available to drive. Maxoptra is also integrated with the retailer’s in-cab TomTom Pro 5250 units for navigation and vehicle tracking.

Multiple destination route planner

“We wanted a solution that could look at the resource we had and tell us how best to use it, and Maxoptra does exactly that. It also gives us an expandable, future-proof solution to support predicted growth and underpin any changes in the business,” continued Grummitt.

“Since implementing Maxoptra, we have reduced the time taken to plan our daily deliveries and reduced the time taken to complete the delivery schedule. In fact, in some days we have been able to stand down a driver, giving us a resource to use in other parts of the operation, for example in the warehouse“.

Logistics software

“In addition to improvements in efficiency, we hope Maxoptra will also save us money through reduced fuel bills. It is already improving our customer service as we are now able to give accurate ETA’s and real time updates.“

“We are also thinking about the use of Maxoptra for drivers based at our six dealerships, and we are also planning to introduce the automatic email or text notifications for customers in the near future, further enhancing our service levels,” concluded Grummitt. 


Jane Geary – Marketing Manager
Magenta Technology
Tel: +44 (0) 7881 368452

Robert Peel – Editorial Contact
The Marketing Edge
Tel: +44 (0) 1666 823306

Easy to use, affordable and highly customisable, the Maxoptra routing and scheduling system helps companies to do more business with the same resources at a lower operational cost. Having an open API makes it an ideal complement to any telematics, WMS and CRM solution. As a subscription-based SaaS solution, Maxoptra is accessible 24/7 from any web browser worldwide; meaning every new release of functionality is immediately available to subscribers with no additional charge or upgrade cost.

Maxoptra is a division of Magenta Technology. Magenta Technology, 17c Curzon Street, London, W1J 7TL

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