Champion Timber Logs Into Maxoptra For Its Easy-To-Use SaaS Solution

maxoptra multi route planning and optimisation software

Champion Timber chose Maxoptra Route Planning Software by Magenta Technology to overcome the challenges their business faced while using manual processes.

Intelligent Maxoptra Routing and Scheduling software is based on SaaS model, which together with low implementation cost makes it ideal for Champion’s Tmber growing business.

Integration with TomTom telematics enabled Champion Timber’s customer service function to spot delays and issues with deliveries and keep customers more regularly updated with information through text messages. Before investing in Maxoptra, the company’s staff manually organised orders, scheduled and routed jobs according to postal codes. With more challenging levels of service being expected by customers, the company felt the need for a solution that would ease the pressure off their team.

Praising the benefits of Maxoptra, John Burgess, Transportation Consultant of Champion Timber said, “Magenta offered the right blend of affordability, ease of implementation and use. The user interface allows our controllers to easily input jobs, calculate routes and timelines and change them, if needed, on a visual map display. Seeing the real time ETA of our shipments helps our customer service staff improve service with valid addresses a lot quicker, allocating routes efficiently and updating our customers with changes in schedules. I believe that Maxoptra is the only solution in today’s market that is ideal for SME, but growing, companies.”

“Maxoptra gives Champion Timber a competitive edge. We’re moving towards narrower delivery time windows. The Maxoptra–TomTom combination gives us a formidable SatNav capability which gives us the confidence to quote a specific delivery time, instead of quoting the day of delivery. This solution is enabling us to satisfy our high customer expectations at an affordable price with no requirement for huge investment.”

Our Routing and Scheduling Solution will significantly help Champion Timber drive their growing business forward by enabling proactive customer service, improving driver communication, streamlining order planning and optimising scheduling – all leading to improved bottom line results.

Anton Dmitriev, CEO of Magenta, said, “Maxoptra’s real time dynamic features means that distribution and service companies can very easily offer the levels of service that today’s customers expect. Magenta’s Maxoptra platform is meant for companies of all sizes and will help customers replace older systems with cost–effective mobile and real–time tracking technologies to manage their business objectives.”

Magenta Technology is present and participating in the Commercial Vehicle Show 2014.

If you want to know more about how Maxoptra can benefit your business, meet us at Stand 3H 75and see for yourself how Magenta’s solutions are helping growing businesses make better decisions faster.

Call us on +44 (0) 20 7868 2062 to book a demo at our stand.



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