Driving Improved Productivity, Cost Savings And Customer Service Is The Focus Of Magenta’s Summer Release Of Maxoptra

maxoptra multi route planning and optimisation software

LONDON, June 2013. The latest release of Maxoptra, Magenta’s cloud based distribution planning solution, available from June, helps customers increase productivity and reduce operating costs by exploiting further the hidden value of comparing schedules planned with the actual movements of GPS equipped vehicles.

Supplementing the integral real time track and trace dashboard (which enables users to see in real time the adherence of vehicles to routes), is a new suite of management reports enabling users to analyse driver performance against planned schedule and service level adherence for each customer. These reports will make it easy for users to identify specifically where improvements can be made to achieve plan compliance.

Additional functionality includes a full screen map workspace with full drag and drop capability for transport companies who prefer manual allocation of loads to vehicles. This brings the benefits of a planning and scheduling solution to customers who have previously not been able to use a scheduling solution because of the inability to estimate consignment capacities.

Stuart Brunger, Magenta’s Head of Business Development said “Both planning systems and telematics solutions are widely adopted and their benefits are universally acknowledged. However, in terms of continuous improvement, the extra value fleet operators need to drive additional productivity, cost savings and improved customer service is to be found by automatically comparing scheduled plans with what the driver actually did on the day and the learning and improvements which comes from this. This latest release enables our customers to access this information quickly and easily”.

About Magenta
Founded in 1999, Magenta Technology is a leading provider of real-time dynamic software scheduling solutions for flagship players of the transportation industry including Avis UK, Gist, Corporate Solution Logistics and Tankers International. Magenta enables them to do more business with the same resources at a lower operational cost. The company provides its customers with competitive advantage and higher margins while enabling them to manage the complexities of an increasingly unpredictable world.

Magenta deliver a combination of complex highly customised real-time dynamic scheduling solutions built to specific business requirements of our customers, and easily implemented off-the-shelf products for 3PL and 4PL providers offered on the Software as a Service model in addition to mobile workforce software utilising iPhone, Android and Windows mobile devices.

Magenta is a UK-based, privately-held company, which is exclusively focused on the creation of efficient dynamic scheduling solutions. With 100 staff based in the UK and Russia, hundreds of man-years of development have been spent on establishing world leadership in this sector. Magenta forms part of the Eurovestech (EVT) portfolio of companies.

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