What is route optimisation and how can it benefit your business?

What is route optimisation and how can it benefit your business?

    Dynamic route optimisation – it sounds like a buzzword but it’s actually key to the smooth running of any company offering delivery – both B2B and B2C.

    Simply put, the term refers to the process of making sure your drivers are using the fastest, most efficient routes to make multiple deliveries over the course of their day. It means your drivers reach their destinations on time and on budget for every drop.

    But the benefits of using dynamic route optimisation software such as multi-drop route planners go far beyond the budget line. There are ways a delivery route planner can help you use resources better, reduce workload, protect the planet and maintain your fleet while cutting costs.

    We take a look at five key benefits dynamic route optimisation will bring to your business.

    Optimise delivery routes

    For businesses who are new to using route optimisation, the most pressing change they face is moving from fixed routes to dynamic routes.

    Systems such as MaxOptra plan routes daily, weekly, monthly, or however frequently you require your dynamic schedule. Specialised algorithms produce efficient and reliable routes, fast, taking into account traffic conditions and known roadworks, as well as vehicle capacities, live order volumes and delivery time windows.

    Assigning resources intelligently

    Route planners don’t just tell you where and when you need to be somewhere – they take vehicle restrictions and loading into account too. Dynamic route optimisation software such as ours will help you load your vehicles more efficiently making best use of the space and ensuring all the packages are conveniently placed for drops.

    Meeting customer expectations

    It can be hard to hit tight delivery windows when making multiple drops. A delay in one drop can have a knock-on effect on other deliveries. Multi-drop route planners keep customers in the loop by sending automatic updates with realistic delivery windows which take into account your drivers’ real-time progress.

    Reducing driver fatigue

    Driver fatigue is a serious issue – it means mistakes are made and welfare is put at risk. A multi-drop route planner makes sure all your routes are optimised, realistic and meet driver hours restrictions. It means drivers’ time on the road can be maximised safely and efficiently, resulting in a better quality of service.

    Cutting fuel costs

    Dynamic route optimisation doesn’t just increase delivery speeds – it also makes sure you’re not wasting fuel on delivery routes when you don’t need to. Routing software like a multi-drop route planner will help you reach multiple destinations in the most fuel-efficient way. It saves money, time and fuel in the tank.

    Protecting the planet

    The time and resource efficiency gained by dynamic route optimisation is not only good for your pocket – it helps to protect the planet too! If you’re wasting less fuel then that’s a reduction in greenhouses gases. This efficiency also helps reduce the wear and tear on vehicles which reduces the investment needed to maintain your fleet.

    These are just five ways dynamic route optimisation will help serve your business. With the right route planning software, you can benefit from them all ensuring you’re running a happier, more efficient and effective delivery service across multiple routes.

    Ask us for a free demo to find out more about our multi-drop route planning software. It’s easy to install and helps you run a better, more cost-effective business for everyone.